Brussels, Brussels Region, Belgium
Lawyer-turned-marketer, passionate polyglot, sporty type, afraid of wasps, left-handed.
Dripl is an impact start-up with a mission: eliminating single-use packages for drinks, one bottle at a time. I joined Dripl in its "Refillution" as #4 of the company at the end of 2021 and reported directly to the CEO. I was responsible for setting up the inbound funnel from scratch, launching & executing creative campaigns, as well as measuring their success. Over time the role grew more strategic: co-creating our growth objectives & KPIs, managing the marketing budget, building a strong Growth Team to achieve our goals.
In 2020, I co-founded Matcha Boutique, an e-commerce platform specialised in Japanese matcha and its accessories. After a successful crowdfunding, we developed our own matcha-based healthy shot and brought it to the market. We had a solid D2C client base, as well as some retail and B2B players. We sold Matcha Boutique in December 2022.