Brussels Metropolitan Area
Hi there! While scrolling through my profile, let me tell you some fun facts about myself… I’m a tech-savvy digital native with a healthy dose of “old-school” marketing interests who likes integrating multiple tactics into a comprehensive strategy for the modern age. Over the last years I gravitated toward marketing and different positions within a B2B environment. Currently I’m dedicating my passion and ideas in go-to-market strategies within the awesomeness of a multinational company with a portfolio of more than 7.000 innovative self-adhesive solutions to improve the work, products and lives for various industries, commercial customers along with end consumers. I’ve grown my professional skills in strategic planning, growth marketing, lead management, social media, SEO, SEA and content management. Besides these I’m still enthusiastically grabbing into user experience (UX), responsive design principles, branding, product roadmaps and business development. When I’m not working, you’ll find me being passionate about interiors, creative designs, latest fashion trends, meeting people and hearing new perspectives or watching world’s most competitive formula 1 racing series. #tesa #digitalmarketing #growthmarketing
As Marketing & Communications Manager for Western Europe at tesa, I lead the strategic development and execution of integrated marketing initiatives for the Printing & Packaging Solutions (PPS) segment. My role bridges digital innovation and customer-centric communication to drive growth, brand visibility, and operational efficiency across the region. • Strategic marketing aligned with business goals, including go-to-market planning, campaign orchestration, and brand positioning • Roll-out of B2B platform across Europe - an intuitive self-service portal that streamlines order management, enhances customer experience, and supports scalable digital marketing efforts. • Cross-functional collaboration working closely with Regional Market Management, Sales, Business Development, and Global MarCom to ensure message consistency and market intimacy. • Content & Lead Performance with development of high-impact content strategies to fuel lead nurturing, improve conversion rates, and support sales enablement.
In the role as Marketing Communications Manager I steer, design, execute digital and offline marketing activities in Nordics, United Kingdom, Netherlands, Belgium and France. In addition, I act as key point of contact and consulting for the local sales teams. • Design & execution of MarCom activities (online & offline) for Industrial Growth Markets • Close cooperation, ensuring intimacy with Regional Market Management and Sales Organizations • Providing insights regarding local market requirements and legal aspects • Responsible to develop, implement and optimize marketing campaigns across all digital channels • Creation and implementation of content and branding that support lead generation and management • Definition and execution of the yearly Marketing & Communication plan to improve the Go-To-Market
AMOS (Asset Management Operating System) department is responsible for spare parts stock management and maintenance data base for the JDN fleet. • Responsibility for production equipment project and digital data base for new vessels. • Keeping the technical library of the fleet up-to-date with latest information. • Administrative tasks, follow-up orders and support
Websauce is a young and dynamic B2B online lead generation business. My tasks consisted of: • Google (SEO, SEA) advertising and retargeting campaigns • Social media (Facebook, Instagram) advertising campaigns • Reporting, campaign tracking in Google Adwords and Analytics • Website usability • Copywriting and proofreading online content • Content & E-mail marketing campaigns
Innovative skin care company with strong global brands Nivea, Eucerin, Labello and Hansaplast in FMCG. My tasks at the Marketing department consisted of: • Social media marketing • Market analysis for existing and new products • Preliminary work for all new product, promotion launches • Product marketing support My tasks at the Customer Service consisted of: • Administrative processing and following-up orders in SAP • Customer master data and maintenance • Day to day operations, logistics and support
Ambitious B2B company with lifestyle, fashion & snowboard products active within the Benelux. My tasks consisted of: • Market analysis and prospection for new customers • Communication and content writing for new brands, collections and product launches • Online media and website optimalisation • E-mail marketing campaigns • Sales and customer care • Day to day logistic operations and administrative tasks