Jonas Berchtold

Head of Product Management and Marketing at Veriset

Lucerne Metropolitan Area

About

Experience

  • Veriset ()
    • Head of Product Management and Marketing
      Feb 2025 - Present · 1 yr 6 mos

      • Leading a team of 4 talented and passionate marketing professionals • Managing Veriset's kitchen product portfolio • Define the product, marketing and brand vision, strategy and roadmap, based on customer needs, research and industry trends • Selecting, testing, launching, presenting and promoting annual product collections • Product controlling and obsolescence management • Creation and integration of Veriset Design Principles • Close collaboration with suppliers, sales network and endusers to tailor the best possible offering • Creating marketing campaigns and showroom concepts

    • Head of Product Management
      Feb 2023 - Feb 2025 · 2 yrs 1 mo

      • Managing Veriset's kitchen product portfolio • Define product vision, strategy and roadmap, based on industry trends and needs • Selecting, testing, launching, presenting and promoting annual product collections • Product controlling and obsolescence management • Creation and implementation of Veriset Design Principles • Close collaboration with customers and suppliers to tailor the best possible offering • Creating marketing campaigns and showroom concepts

  • Product Management Associate at Siemens
    Jun 2022 - Feb 2023 · 9 mos

    • Analyse customisation portfolio & sales pain points and benchmark with competitors • Create a vision, value proposition and pitch for an online marketplace with configurator for next generation HVAC products • Test the hypotheses with customers and partners • Conceptualise a product backend structure (PLM/ERP) to facilitate modular configurable products • Participate in workshops to automate and re-think the generation of engineering and factory BOMs

  • maxon (5 yrs 3 mos)
    • Business Analyst
      Apr 2021 - Jun 2022 · 1 yr 3 mos

      • End to end product modification process development for configured and custom drive systems (from customer request to design, quote, technical documentation and order) • Internal modification tool responsible (new UI/UX web concepts, new products, modifications and functionalities integration) • Co-development of visions for future sales digitalization projects (customer portal/product finder/configurator)

    • Sales Engineer Asia Pacific
      Apr 2017 - Apr 2021 · 4 yrs 1 mo

      • Supervision and support of international customer projects for electrical drive-systems in close cooperation with local sales employees in the sales regions Japan, South-Korea, Australia, India, Singapore, United Kingdom, Israel, United States and Switzerland • Problem solving and realization of customer specific drive systems in cooperation with various internal departments • Multiple customer visits in India and South-Korea each year • Production and R&D schedule management • Organization and execution of international customer visits at the Swiss headquarter (production tours and company presentations) • Returns handling and complaint management in collaboration with CS • Planning and implementation of continuous improvement measures

  • Polytechnician EFZ at Lonza
    Jul 2014 - Sep 2014 · 3 mos

    • CNC and conventional milling machines and lathes, laser machining and further metal processing technologies • Maintenance of industrial compressors, pumps, centrifuges, presses and more processing equipment