Miami-Fort Lauderdale Area
Strategic start up marketing leader with experience creating, delivering and executing integrated marketing and demand generation plans and effective sales support programs. Skilled in global strategy formulation and tactical execution of global marketing revenue and brand growth programs, coupled with an in-depth knowledge of the marketing, sale and delivery of B2B technology solutions. Full-Stack Marketer: SEO, SEM, Digital and Web Strategy Content Strategy Demand Generation Start Up Marketing Marketing Automation (Marketo, Hubspot) and Salesforce.com Integration Global Public Relations Outreach Corporate and Product Brand Development Event Design and Management Industry Analyst Relations
Responsible for the marketing strategy that shapes the future of the CyberMDX brand, while directly increasing marketing’s contribution to drive revenue and increase market share. Create and deliver CyberMDX’s overall enterprise market position globally to raise awareness and drive credibility with concise value propositioning and messaging. Manage all aspects of marketing including growth, marketing automation (Hubspot), brand awareness, demand generation, channel partner marketing, content strategy, paid social advertising, social media marketing, tradeshows, influencer marketing, organic growth methods, and revenue generation. Drive industry analyst relationships and well as global public relations.
Responsible for building Panoramic Power marketing presence from the ground up. Focus was on several critical global business functions: digital marketing, demand generation, thought leadership and brand development. - Successfully implemented Panoramic Power’s first marketing automation system (Hubspot) - Responsible for all top of funnel marketing and sales data, reporting and program management - Executed corporate re-brand and new positioning - Managed global demand generation programs - Responsible for corporate website and blog strategy - Directly managed all of Panoramic Power’s search marketing and content strategy initiatives
Plan, development and implement company’s marketing strategies: marketing communications, SEO/SEM, demand generation programs, customer loyalty, public relations and industry analyst activities. Oversee Marketo marketing automation programs, manage budget to design and implement comprehensive marketing programs across multiple market segments to drive sales as well as market awareness.