San Francisco Bay Area
Driven, accomplished field marketing leader with a proven track record of designing and executing high-impact, data-driven programs and events that accelerate pipeline growth and revenue. Passionate about cross-functional collaboration with sales, partners, product, technical, and customer success teams to achieve shared business goals.
WHOLE FOODS MARKET | Northern California | February 2010 - November 2019 • Collaborated with marketing team to leverage sponsorship and create strategic partnerships that engaged WFM’s brand and drive revenue. Examples include Local Influencer Events, Nike Women’s Marathon, Pebble Beach Food & Wine, Napa Valley Film Festival, Eat Real Festival, Cooking for Solutions, Food for Bay Area Families and SF PRIDE. • Created interactive, engaging sponsorship activations and related in-store promotions. Managed all logistics for execution. • Crafted communication to internal stakeholders regarding partnership/sponsorship/event for their participation, engagement and general knowledge. • Collaborated with WFM’s local vendor partners to integrate their product and stories into activation experience • Worked with outside vendors such as rental companies, A/V services, event venues, etc. • Worked with design team to review and approve creative tactics SHE.IS.BEAUTIFUL 5K/10K | Northern California | December 2018 - September 2019 • Acquire food, beverage, health/beauty and active lifestyle vendor partners for post-race festivals • Manage communication to all vendor partners leading up to race day regarding event logistics • Manage post-race festivals on race day including set-up, event execution and break down HAVEN B MEDIA | Northern California | May 2010 - March 2012 • Assisted several clients in the natural foods industry with brand positioning, strategic marketing, media relations • Created a variety of written content including marketing plans, press releases, talking points, backgrounders
• Events / Sponsorship Specialist – Evaluated, selected and managed all regional sponsorships which included strategic partnerships, contract negotiation, strategic positioning, event planning and execution, social media messaging, cross promotions, internal communication and in-store execution • Marketing Team Leader Development – Advised and assisted Store Marketing Team Leaders on local marketing strategy, plan writing and implementation, measuring ROI and in-store marketing execution • Store Opening Support – Responsible for marketing planning and execution for five store openings within eight months in Northern California
• Wrote and executed marketing plans for 27 stores in Northern California, Oregon, Washington and Western Canada, which included internal marketing, sponsorship, events, promotions, in-store signage, community outreach, cause marketing, media relations, direct mail and advertising • Managed marketing budget of $2 million • Analyzed sales and product movement to determine effectiveness of marketing initiatives • Served on executive operations leadership team • Lead and developed regional marketing team and in-store marketing teams • Managed three regional regional public relations agencies • Served as main regional spokesperson for all media markets and organized media training for company key spokespersons • Wrote and executed marketing plans for 13 store grand openings • Wrote and executed marketing plan for a 3-store acquisition in North Bay • Developed and leveraged vendor relationships; organized vendor sell-through programs to maximize marketing budget • Led cause marketing and community outreach initiatives such as regional 5% Days to benefit local nonprofit organizations
• Developed and executed marketing plan to position Southwest Airlines as the “Hometown Airline” in the San Francisco Bay Area • Planned and executed brand-building event activations through sponsorships including multi-cultural events and sports sponsorships (San Francisco Giants, San Francisco 49ers, Chinese New Year) • Developed and executed cross promotions and coordinated employee volunteers to support event/sponsorships/promotions • Marketing liaison for San Francisco and Oakland International Airport SWA employees • Developed relationships with local media; served as area spokesperson for company • Repeatedly achieved and/or exceeded bi-annual corporate sales goals, resulting in continual revenue growth and increased market share • Established relationships with local legislative leaders, acquired knowledge of key issues affecting SWA and organized grass roots campaigns to influence outcome • Served the community through SWA’s philanthropic programs such as Adopt-A-Pilot, Adopt-A-School, Home for the Holidays and the Ronald McDonald House • Planned and executed both Flight Attendant and Pilot Base opening events at Oakland International Airport