Ghent Metropolitan Area
- Set-up the European Trade & Shopper KPI's, targets & strategies to influence purchasing behavior and enhance retailer activation across key markets. - Analyze performance of product categories & launches to optimize for follow-up actions. - Plan in-store strategy for new product launches to drive visibility, trial and ROS. - Set-up the perfect store concept, foresee training and follow-up targets. - Coach & advise local markets in their trade & shopper challenges across Europe.
- Develop shopper marketing projects in the EU. - Coordinate in-store activation campaigns, ensuring seamless execution and alignment with brand objectives. - Coach and support local trade & shopper marketers within their retailer and activation plans. - Optimize POSM toolkit in terms of costs, efficient implementation, consumption and preferred supplier contracts. - Conduct shopper research to gain insights into consumer behavior. - Support in shaping and implementing the EU trade & shopper strategy.
- In-store activation & POSM creation. - Develop & implement strategic retailer plans to strengthen partnerships and maximize shelf presence. - Setting up loyalty program for the independent customers. - Contributed to the creation of a comprehensive promotional calendar. - Organizing B2B and B2C events from A to Z - e.g. Anido, Animal event, our very own Halloween walk,...
Developed skills: Benelux market knowledge - POSM creation - analytical skills - sales & marketing support - team working - social media strategy
Sales - Advice clients in their needs - look&feel store
- social media planning - social media publishing - market research - competitor analysis - statistics - strategy