United States
For more than 25 years I've solved communication problems where the narrative risk carried wide-ranging consequences. Inside the classroom, I've taught hundreds the finer points of narrative risk within messaging. Outside, I've helped an Ohio governor, two big-city mayors, two state education superintendents, an Ohio Lottery commissioner, five healthcare presidents, and a college president. One address was broadcast nationally on NPR. And years before Covid, I introduced PURELL™ to 41 of the top news markets via VNR. Throughout, one issue kept appearing. Leadership focuses on audience strategy, BI, deliverable timelines, and even word choices, yet almost nobody explains the WHY, or what audiences must understand before they'll believe anything else. In a merger, transition, or crisis, ignoring the WHY creates narrative risk with lasting consequences. The real problems start before a single word is written: assumptions go unchallenged, blind spots unnoticed, audiences not included. Better writing can't fix upstream issues. I address those first, then write the CEO speech, the presentation deck, or the proposal narrative. At Molina Healthcare, I write billion-dollar proposal content and administer the Enterprise knowledge management platform for 19 state Medicaid libraries. In 2023, I was recognized for legislative affairs communications by the CEO and SLT with the Molina Excellence Award. In 2026, the board of Apostolic Independent Missions, with 70 congregations across the Philippines, appointed me interim General Director to fill an unexpected vacancy and carefully manage its transition. Before Molina, I led a virtual agency, Rising Tide Branding. Before that, director-level roles leading cross-functional teams of up to 12 at CenBenUSA, Central Benefits Mutual, and SBC Advertising, plus managing the proposal team at Quantum Health. Having started my career at an old-line investor relations firm, I understand the rigors of regulated communications. Now comes AI, a somewhat controversial tool. I use it daily to accelerate research, organize information, and surface blind spots. But AI can't produce judgment. That comes from an experienced ear, and trust is still earned one message at a time. I've worked with amazing professionals at Abbott Nutrition, CCAD, City of Cleveland, Johnson & Johnson/Ethicon, Nationwide, Novo Nordisk, Ohio Department of Education, Ohio Lottery Commission, PURELL™, Sherwin-Williams, and University Hospitals. Recognition: PRSA Silver Anvil. WebAward. PRism Award. If your narrative truly matters, contact me and let's talk.
Digital Marketing, Media Strategy and +17 skills
Very grateful to have led for 20 years an energetic Acts 2:38 holiness church that is authentically Apostolic in doctrine and powerfully Pentecostal in experience!
Strategic Thinking, Brand Management and +12 skills