Northville, Michigan, United States
Exceptional communicator with a thirty-year strategic growth career in the Branding, Software Development, and Advertising arenas.
The premier story-led brand strategy firm. We solve the biggest brand challenges companies face using an inspired, story-based approach. Clients include Google, Cisco, EY, Smithsonian, The Henry Ford, City Center Las Vegas, Fastly, and Accurate.
Targeted and cultivated client relationships in the Automotive and Healthcare sectors in the areas of agile software development and connected and embedded product innovation. Led teams through innovation workshops for a leading Tier 1 Automotive supplier’s company-wide Digital Innovation Challenge. Designed and facilitated workshops to advise companies on how to navigate the creative energy of advanced technologies (AI, IoT, Connected Worker, Extended Reality) to drive ongoing digital transformation, new growth and heightened customer experiences.
Led and facilitated strategic growth pursuits focused on Automotive OEM and Tier 1 companies impacted by the rapid shift to embedded software. Established and cultivated new client relationships built around formulating strategic approaches for digital transformation. Led collaborative workshops with business stakeholders and fused Pillar teams (Experience Architects, Designers, Software Artisans, Technology Leads) to provide vision, leadership, and direction to frame clients' business challenges.
Cultivated new client relationships for this Detroit based, brand strategy firm. Secured a multi-year, agency of record engagement with General Motors’ Connected Car division. Grew internal and external teams for the day to day execution of Marketplace™, GM's e-commerce platform that facilitates on-demand purchases through an app and in-vehicle dashboard.