Dublin, County Dublin, Ireland
I lead global digital marketing functions at the intersection of AI, growth strategy, and digital transformation, turning marketing into a measurable revenue engine for B2B organisations operating across EMEA, the US, and APAC. I build and run full-funnel B2B marketing systems. From go-to-market strategy and demand generation to marketing automation, ABM, and performance marketing. Currently at Cubic³, I own global digital strategy for a software-defined vehicle solutions company: web, SEO, paid media, lead lifecycle, and the AI-powered tools that make it all faster and smarter. In past roles, I redesigned marketing operations from the ground up, implementing marketing automation infrastructure, connecting digital activity directly to commercial pipeline, and embedding AI into workflows that used to take three people to run. Translating digital transformation strategy into real commercial outcomes. Not slide decks, actual pipeline. I have held senior roles across SaaS, manufacturing, pharma, food & beverage, and energy businesses. I bring broad and diverse experience from multiple industries. I hold a UCD Professional Diploma in Digital Transformation Management (Distinction) and multiple certifications in AI-driven growth marketing from Coursera, DeepLearning.AI, and other accredited training and education instututes.. Tools & Stack: Marketo · Pardot · Salesforce · HubSpot · Power BI · GA4 · SEMrush · Adobe Experience Cloud · AI content & automation platforms
I lead the global digital marketing strategy, driving online presence, customer engagement, and revenue growth for Cubic³, a leader in software-defined vehicle solutions. My role focuses on delivering innovative, data-driven digital experiences through web strategy, SEO, paid media, and analytics to support commercial objectives across EMEA, US, and APAC. My Responsibilities: • Develop and execute a global digital marketing program aligned with Cubic³’s commercial and growth goals. • Build and optimise the marketing funnel, including lead scoring, distribution, and lifecycle management, to enhance lead generation and conversion. • Drive website evolution for demand generation, optimizing for SEO, lead conversion, and alignment with go-to-market strategies and buyer journeys. • AI-driven marketing and automation, utilising the latest AI tools to enhance paid and organic channels through predictive analytics, personalised content, and automated campaign optimisation for maximum ROI. • Oversee paid media and performance marketing, managing campaigns across paid search, social, display, and programmatic channels. • Collaborate with product marketing, senior designers, and creative agencies to develop compelling, high-performing content and assets. • Define and track critical KPIs, leveraging data to optimise channel mix, improve efficiencies, and drive measurable results. • Stay ahead of digital trends, integrating new technologies and social media tools to maintain a cutting-edge marketing approach.
In my role at ADI, I designed and managed marketing automation workflows and web personalization campaigns to enhance the customer journey. My main responsibilities were: • Marketing Automation & Personalization: Developing contact acquisition strategies, personalized workflows, and website optimizations to generate leads and enhance the digital experience. • Campaign Management: Building and optimizing data-driven campaigns to drive MQLs, eShop orders and achieve measurable business objectives. • Performance Reporting: Tracking KPIs and delivering insights to inform strategies, improve ROI, and maximize campaign success. My expertise extends to using advanced tools for personalization, including marketing automation platforms and website optimization strategies, to elevate the digital experience for both new and returning audiences. By setting clear, quantifiable goals, I ensure that each campaign contributes meaningfully to overall business objectives, consistently delivering measurable impact across all digital channels.
In my role as Digital Marketing Manager, I oversee Calor Ireland's digital strategy and manage all organic and paid media campaigns across each of our three core markets - home energy, industrial and commercial energy, and retail energy. Key Objectives • Improving the online customer experience through paid, owned, and earned media • Generating marketing-qualified leads • Increasing awareness of the Calor brand as a leading provider of gas energy to the Irish Market My chief responsibilities while in this role were: • Planning and management of Calor's digital strategy, working with the wider marketing team on an integrated, multi-channel approach • Implementation, execution, and monitoring of digital campaigns to generate leads and driving awareness of the Calor brand • Utilizing our 'Test-Learn-Adapt' framework on every campaign and reporting key insights back to the business based on performance • Working closely with brand managers on campaign strategy and management • Managing campaign budgets, timelines, resources, and processes • Collaborating with sales, innovation and change, and other stakeholder teams within the business and support them in developing and maintaining relationships with our customers online • Working with and managing relationships with external agencies and partners
As Digital Marketing Manager for Digital in Europe and Russia, I was responsible for planning and execution of integrated multi-channel campaigns across the regions. Reporting to the Director of Digital Marketing for Europe, I was responsible for a broad range of inbound marketing activities including digital content creation, landing pages, SEO, email marketing and marketing automation to drive commercial leads to the business. Key responsibilities include: • Supporting the Director of Digital Marketing in development of the regional digital strategy for Europe and Russia from conception through to implementation and performance analysis • Manage digital campaigns for our end-user markets through a range of digital activities including SEO, PPC, social media and email. • Project manage the development of all regional, multi-lingual campaign microsites using our marketing automation tools (Marketo, Salesforce Pardot) • Work closely with our Marketing Communications team and other key stakeholders to produce content for digital campaigns • Monitor and report on the performance of all campaigns using our suite of analytics tools (Google Analytics, Power BI) • Training Kerry Europe employees best practices when using our B2B Social Media channels (LinkedIn and LinkedIn Elevate) • Collaborating with the global digital teams to promote Kerry as the number one player in the food and beverage industry to our target audiences
Working as Content Marketing Manager for EMEA, my main focus was creating engaging content for online target audiences with the aim of generating new leads and driving regional awareness of Kerry as an industry leader in the development of innovative taste systems, functional and nutritional ingredients for the food and beverage markets. Key responsibilities included: • Digital content planning & creation (text, graphic, video) • Content promotion through paid, owned and earned media channels • Performance analysis and reporting
I worked as the Team Lead for Novartis's Global Content Management Service. Managing a team of customer liaisons and project managers, I worked with external agencies to provide content management support for both internal and external facing websites across the organisation. Notable Achievements: • Overall revenue of $1.8M USD generated through our service in 2015 • Expansion of the service in 2016 to include content management support for both internet and intranet websites Primary responsibilities: • Digital Strategy & Consultancy • Digital Project Management • Business Developement • Account Management • People Management • Coaching/Mentorship • Operations Management
Digital Marketing Liaison Manager and Head of Intranet Services (MS Sharepoint) for Novartis working from our Global Business Centre in Ireland.