Seoul Incheon Metropolitan Area
Ex-account manager, and current Import/distributor of food and stuff. Was skilled in global & local project management, creative strategies and execution, media planning, vendor management, and partner negotiations/relations. Background in Art Direction at digital agencies along with computer programming and creative production experiences. Specialties:Campaign development, partnership negotiation, social media strategy, cross-channel brand integration, consumer behavior/insights, marketing strategies, business plans, traditional + digital media, market research, UX. In other words, I used to be a marketer.
Import and distribution of natural foods and good stuff to Korea.
As Director of Operations at WAGTI, Johnny is directly responsible for the agency's operations while supporting a number of client rosters ranging from digital, social, experiential, to integrated accounts. During his free time, Johnny enjoys doing absolutley nothing to running up mountains, competitive ping pong, and obsessively drinking tea.
Partnership marketing for Samsung Electronics Global Mobile • Account lead for Samsung’s global partnership business development • Lead negotiator for multi-national brand partnerships including AMEX, Trek, Kid Robot, Gordon Ramsay Group, and national tourism boards • Planning advertising/marketing strategies for 2014 to drive Samsung mobile business goals & objectives through print, TV, direct, mobile and digital channels • Directed digital strategy for campaigns that utilized web, social media, and mobile technologies for campaigns with focus on multiple consumer journeys, UX, SEO, SEM scalability, digital storytelling, and brand messaging. Integrated marketing for Samsung Electronics Global Marketing Group account • Account lead for Samsung’s global out-of-home marketing strategies and campaign development • Digital lead for overseas and domestic digital strategy and production management for global brand campaign • Oversaw roll-outs of global brand campaign across 28 countries to tell the brand story through digital, email, mobile and social media , increasing MPSA score by 10%
Digital marketing for LG electronics • Account management for LG.com renewal and global roll-out in 89 markets • Developed online advertising message testing and optimization strategy improving engagement and conversion metrics throughout 2012 • SEO focused platform renewal with global scalability for regional adaptation • Digital campaign development through viral video, microsites, crowd sourcing partnerships, web promotions, and mobile
Freelance consultant for Ban Hon International Taiwan • Brand consulting for Taiwan’s second largest motor oil company for its launch of flagship products in China