London, England, United Kingdom
- Project lead on DECIEM brand campaigns in collaboration with Design, Social, Partnerships, CSR (SSI+DE&I), PR, VM, E-Comm, Legal/ Regulatory, Sci-Comms, Sourcing and Retail teams - DECIEM projects and campaigns led with Social first approach. This included managing social content strategies and performance KPIs. Leading brand messaging, content ideas, scripting, storyboarding, pre and post production as well as being continuously involved with community management and analytics for reporting to wider team. - Project managed events across CSR and brand activations - Project lead on marketing components of CSR - Championed brand guardianship (tone of voice/ brand identity/ brand evolution) for 'The Ordinary', 'NIOD' and 'Avestan' - Contributed to new and existing product development timelines with content assets - Collaborated with the Social team in creation of content (video, stills and copy) for all platforms - Project lead on brand asset review with support from Science Communications, Legal and Regulatory Teams on all projects - Project lead on asset production, review, guardianship and key messaging for third party retailers (Harrods, Selfridges, Sephora, DFS etc) - Project managed paid media campaigns - Responsible for consumer insights and trends within the Global Brand Team
- Co-ordinated with internal stakeholders (E-Commerce, Retail, Brand, Legal/ Regulatory, Science Communications, Partnerships and Quality Control) to resolve, update, educate and improve global customer experience - Managed inbound customer inquiries and provided tailored solutions via phone, email, and live chat - Educated customers on the complex and science driven world of beauty and skincare, DECIEM brands and vast product catalogue - Maintained up-to-date contact records with all relevant data and details including customer, contact reason, product details, and resolution - Accurately categorised customer feedback to ensure data integrity was maintained - Collaborated with team members in sharing experiences, best practices, and outcomes to enhance overall team knowledge
- Customer engagement lead at flagship store - Determined customer needs through advanced consultations and advised on suitable products utilising in-depth product knowledge across vast brand portfolio - Ensured brand standards were met in customer relations, visual merchandising and POS - Monitored inventory and ensured seamless product flow - Managed customer feedback and queries
- Produced marketing content for multi-channel publishing (website/social platforms/print) - Planned and executed digital marketing strategies - Advised clients on social media growth and other communications channels - Supported launch and marketing events
- Headed content production and social platform calendar for the ‘It Starts With Me’ National campaign - Co-ordinated the production of stills and video content of celebrity ambassadors, influencers and charity supporters for multi-channel use - Trained and supervised volunteers - Created and managed new partnerships with influencers to ensure diversity in digital marketing ads/ social content - Produced a report and guidance documentation for successful engagement with Black and Minority Ethnic communities to increase awareness and reduce stigma - Event co-ordinator for launch event of the campaign including collating guest list, invitations, RSVPs, catering and staff - Managed press day hosted by patron HRH Prince Harry
- Ownership over all aspects of event and marketing co-ordination. Including venue/ equipment hire, paid staff and digital marketing to create a series of successful and impactful K-Pop events - Produced content and executed multi-channel marketing - All events were LGBTQ+ inclusive - Funds raised through the events for local East London charity partner, ‘Positive East’