Cupertino, California, United States
Google Search Team
Search Team
Growth Team
Generate customer segmentation and build consumer lifetime value model to inform marketing decisions and drive incremental revenue.
• Built Python API for the data analytics features of company's marketing intelligence platform; produced insightful results including ad performance ranking, ad design and campaign optimization suggestions. • Built customer segment based on website behavior to enhance data management platform’s functionality; helped users to design better marketing strategies. • Built advertising campaign visualization tool using Shiny R; helped account managers identify key trends & insights. • Wrote data analysis report: Included product association, conversion funnel & strategy suggestions helping marketers make business decisions & encourage sales.
• Led company ERP platform’s full development cycle from ideas, system flow, to refining user experience and leading cross-departmental communication. • Managed in-house mobile performance tracking platform; completed server-to-server integration with more than 20 advertising networks.