Irvine, California, United States
Accomplished portfolio and product marketing leader with experience building and leading teams, conducting market, competitive and customer research, developing audience strategy including ideal customer and buyer profiling, and creating sharp product messaging. Recently built two AI agents for sales enablement coaching and deal prep.
Led the global product marketing team, brought multiple acquisition technologies together into a rebranded end-to-end marketing finance portfolio. Highlights include GTM overhaul that resulted in category repositioning, new packaging, new pricing and new messaging, created new ideal customer profile, personas, and platform and application messaging and enabled sales, marketing and customer teams, led AR with Gartner and Forrester, and delivered Command of the Message value-selling methodology and pitch content. *I left because new management wanted the role in-office in Denver.*
Led the global product marketing team, brought multiple acquisition technologies together into a rebranded end-to-end ecommerce portfolio. Rithum helps the largest brands and retailers on the planet power their entire ecommerce journey. If you've bought something online, it's probably been assisted by Rithum.
Led a team of nine product marketing managers at Wrike. Responsible for setting GTM strategy consisting of product-led and sales-led growth, platform, solutions (ICP, Persona), competitive win loss, market insights, analyst relations and all related content.
Responsible for developing Wrike's first competitive program. I'm using a product marketing model for developing competitive insights into differentiated messaging and sales enablement. I also use Wrike to run a competitive Deal Desk to support active deals that become competitive.
Responsible for product messaging and go-to-market, sales enablement activities, market research and analyst briefings, and identifying market opportunities for Identity and Access Management (IAM) and Identity of Things (IDoT) initiatives.