Princeton, New Jersey, United States
My experience is in Field Marketing. I focus on being aligned with my sales teams to execute on their quarterly plans and goals. This ranges from running regional events, to digital campaigns/programs within my regions.
- Run Regional events to support my sales teams, which include: User Groups, Executive Dinners and experiences, as well as Community Meet-Ups. - Led the Financial Services ABM growth initiative by focusing on vertical-specific events and campaigns, including regional and national sponsorships with executive speaking engagements targeting whitespace accounts - Created a Financial Services Discussion Forum connecting customers and showcasing upcoming sponsorships within the vertical - Brought a vendor from previous experience that has generated over $6M in pipeline and is now a standard part of the team's marketing plan - Served as regional lead for Converge New York 2024 (largest Northeast user event), surpassing registration goal by 120% through cross-functional promotions, rep/SDR competitions, and partner collaboration - Managed all ancillary events at Converge New York, including a partner-led cocktail reception (200+ attendees), a FinServ dinner, and executive/partner dinners
- First Field Marketer assigned to the East Coast, responsible for building the regional marketing function from the ground up - Spearheaded a monthly virtual event for net-new prospects featuring a live demo, averaging 100+ qualified attendees per month - Managed the East Coast Field Marketing budget of over $400K annually - Partnered with the Customer Reference team to involve customer champions in both in-person and virtual regional events - Worked closely with Partners to run joint events in region
- Support the New York & Mid-Atlantic Field Sales team to develop regional marketing plans within the Commercial and Enterprise sectors. - Create compelling, segment-appropriate marketing programs and events that carry the Rubrik message while engaging our core customer segments. These include digital, telemarketing, promotions, social media, webinars, events and direct mail. - Build relationships with and engage local sales teams, channel partners and alliance partners to co-own and promote my regional programs. - Work with corporate teams such as Demand Gen, Channel, Global Events, Creative, Operations, Alliances, Product Marketing, & Inside Sales to ensure success of my programs. - Manage to key metrics such as pipeline, cost per meeting, cost per lead, & opportunity conversion. - Drive partner adoption of and alignment with Corporate campaigns, promotions and tools. - Decision maker on the marketing budget for my regions. - Create/design the landing pages, registration pages, and email invites for each Rubrik hosted event through our internal system, Splash – as well as give regular registration updates to all parties involved. - Create Salesforce campaigns, upload leads, and ensure opportunities are tied back correctly to show accurate ROI. - Handle payment for each event – whether it’s on a Marketing credit card or walking through the PO process. - Present weekly on my sales team’s calls to discuss upcoming marketing activities. - Attend & present at QBR’s with sales teams post quarter.
- Planned and executed go-to-market campaigns to assist East Sales in achieving pipeline targets. - Assisted the East Field Marketing Managers with planning, coordination and execution of events, including, invite and landing page creation, registration reporting, onsite execution, sales team follow up. - Managed the marketing calendar to ensure that all major events, webinars and campaigns are documented and communicated to internal teams. - Assisted the Marketing Operations team with list management and reporting; analyze contribution to pipeline, and evaluate marketing effectiveness/ROI. - Managed all budget tracking, payments, and vendor contracts for east coast region. - Ordered Swag for each event – as well as make one off requests for customized Rubrik Swag.
- Manage Field Marketing activities in the Canadian, Latin American, & Enterprise East regions. - Work as the liaison with the Graphics & Automation team for the Field. This ranges from event invites all the way to booth graphics. - Create a process for LATAM Spanish Webinars. - Help manage the LATAM Commvault LinkedIn showcase page. - Assist with event planning from regional activities to Tier 1 trade-shows. - For regional events this involves: payment of event, handling contracts, registering employees, gathering email copy & send lists, getting the event on Commvault's website, and sending marketing materials, such as collateral & giveaways. - For Tier 1 trade-shows this involves: all of the above plus the creation of booth graphics, working on the social media plan, and ordering all the booth materials, such as AV, Internet, furniture, & installation. - Upload leads after an event to create Salesforce campaigns and follow up strategies. - Create purchase orders and track expenditures (Includes credit card spends for my regions). - Manage quarterly budgets for each of my territories. - Provide on-site support for Tier 1 trade-shows. - Managed the Audience Acquisition Plan for Commvault GO, our largest customer event of the year (This involves both prospect & registrant emails). - Owned the Commvault GO Sales Material Page on our Intranet, where the Field can go and leverage our latest emails & communications. - Worked on "Meet the Experts" at Commvault GO from 2016 and 2017, which involved setting up 1:1 meetings with our developers and customers. In those two years our meetings doubled, and we were able to streamline the request process. - Reported on weekly Marketo email sends from the Field to determine which reps are the most active as well as showed which emails were the highest performers. - Managed the America's Marketing Team budget as a whole for one Fiscal year. - Acted as the Trade show Manager for Gartner IT Infrastructure 2018.
- Managed the master schedule for the inaugural Commvault GO 2016 Customer Conference - Attended and worked at the Meet The Expert Concierge desk at Commvault GO 2016 - Assisted in the start to finish of the Executive briefing process - Controlled day-to-day concerns in the Executive Briefing Center
- Taught lesson plans - Ensured safety of the children - Followed instructional procedures - Maintained an orderly classroom
- Organized daily activities, such as crafts and sports - Trained staff members - Introduced new ideas - Controlled day-to-day concerns