Greater Aberdeen Area
A driven, detail-orientated Marketing Executive with a proven ability for time management and flexibility while managing multiple projects in a fast paced, ever-changing work environment. I have extensive experience across a wide range of marketing activities, working as part of a small team and owning several projects in a department completely dedicated to ROI in everything it does. Always keen to take on responsibility with a passion to constantly learn and develop further.
Responsible for maintenance of the Acer UK and Packard Bell websites, including: writing and proofreading marketing copy for new products and company information, managing use of content and working with product managers to ensure stock was accurately reflected across all online assets. Worked with my Channel Marketing Manger to devise and create an email and online advertising campaign to drive traffic to the Acer stand at BETT show. I was also responsible for the upkeep of all internal marketing assets and merchandise, ensuring our product fleet was up to date and adequately stocked, and managing event coordination, logistics and advising on the creation and implementation of promotional events, training days, end user evaluations and press reviews. I was also tasked with developing marketing content and product information in training modules for training retail staff, reaching 300 business specialists.
Working for the top radio station in the North East of Scotland, I was responsible for producing and screening calls for different shows, including the ‘Sunday Talk In with Cammy Campbell’. Together, we worked together to develop and implement an updated format for the show in 2012. As part of this, I was tasked with expanding our PR outreach by sharing content and creating debate through our social media channels, and undertaking independent media research to provide talking points and compelling topics for the show. All our changes resulted in a 110% increase in listeners over the following four months.
Responsible for attending matches, being the first to collect and collate the North East Junior Football results and match details for Final Whistle Media. I would then write match reports for the Sunday Mail before a strict deadline.