Amsterdam, North Holland, Netherlands
With experience as a student marketer at Red Bull Korea, I led brand campaigns and university partnerships, sparking my passion for product strategy, creative execution, and stakeholder collaboration. My military service strengthened my discipline, time management, and ability to perform under pressure. Having lived and studied in South Korea, the Netherlands, Spain, and Costa Rica, I bring a global mindset and full fluency in English, Korean, and Spanish. With a Master’s in International Management and a background in marketing and logistics, I thrive in fast-paced settings where I turn ideas into action and create value across diverse teams. Key Achievements: 🔹 Secured Red Bull sponsorship for AIRHOUSE Festival, a fast-growing youth event, by independently negotiating with the F&B director over two months to align the brand with its energetic image. The Red Bull logo was featured on all promotional materials throughout the event, significantly boosting brand visibility. 🔹 Launched a viral Instagram campaign for Red Bull Sugarfree by activating personal networks and partnering with influencers, generating 200 K+ views through targeted hashtag engagement. 🔹 Initiated and led a CSR collaboration with Hyundai Motor Company, organizing a high-traffic event in Yeouido Park, Seoul, which attracts over 214,000 weekend visitors, and overseeing complete execution to maximize brand visibility. 🔹 Led multicultural teams of 200+ students in a global organization, designing and executing 10+ cultural exchange programs that enhanced intercultural understanding among students from 30+ nationalities. I’m excited about opportunities that allow me to connect creative marketing, global strategy, and cross-cultural collaboration — whether in Account Management, Sales, Project Management, Business Development, Product Management, Consulting, Operations, Event Strategy, Communications, or Customer Success. Feel free to connect with me or reach out directly at [email protected] — I'm always happy to explore new ideas, collaborations, and opportunities.
- Secured Red Bull sponsorship for AIRHOUSE, a fast-growing youth festival, negotiating with the F&B director to align the brand with its energetic image. - Led a campus and local market tour for APAC headquarters, representing the student marketing program to support regional brand strategy - Launched a viral Instagram campaign for Red Bull Sugarfree, driving 200K+ views through influencer partnerships and targeted hashtags. - Coordinated with local vendors during on-site brand activations to ensure smooth collaboration.
- Mentored junior soldiers while ensuring safety, accuracy, and compliance in logistics operations, by building resilience in a high-pressure environments and strict military structure - Managed high-value inventory of mechanical components, coordinating supply operations with 30+ military bases - Directed cross-unit coordination to ensure accurate and timely delivery of supplies for 300+ personnel
- Initiated and led a CSR collaboration with Hyundai Motor Company, organizing a high-traffic event in Yeouido Park to boost brand exposure while coordinating full project execution. - Achieved widespread social media exposure and brand visibility as participants shared tagged content and presented the project to 500+ ambassadors nationwide.