Charlotte, North Carolina, United States
Servant Leader focused on leveraging successful business initiatives that better society. *CHANGED THE GAME* LAUNCHED THE FIRST ESPORTS/GAMING PROGRAM AT AN HBCU INSTITUTION IN 2020 AND REALIZED INCREASED UNIVERSITY OPPORTUNITIES. * DEDICATED AND SUCCESSFUL IN DEVELOPING INNOVATIVE BUSINESS AND MARKETING PLANS THAT DRIVE INCREMENTAL REVENUE IN A PROFITABLE MANNER WHILE INCREASING BRAND INSISTENCE. LEVERAGING DIVERSITY, EQUITY, AND INCLUSION TO EMPOWER BUSINESSES AND PEOPLE" " Learning isn’t something you do to prepare for your work. Learning is the most important work". Tenacious USAF veteran officer, strategic brand and digital marketing, sales and agency executive with international experience, foreign national businesses and interests. Passionate team player and program developer with an emphasis in sports & entertainment, esports/gaming, integrated brand marketing, online and social media. Experience includes managing marketing and sales initiatives with budgets up to $125 million dollars. Committed to win-win for the client, team and organization through initial clarification of the vision, goals and objectives. Focused on developing a team culture of accountability, creativity, and optimism to enhance the productivity of the work environment. The Future: Continue to learn and advance as a collaborative businessman. Realize greater opportunities with innovative industries, organizations and clients. "Why not be extraordinary?" ===================================================================== Accomplished in: Teamwork • Leadership • Strategy • Branding • DEI • Salesforce • Business Development • Sport & Entertainment • Trends & Insight • Online/Digital Marketing • SEO • Social Media Marketing • Integrated Marketing • Event Development and Activation • Advertising • Esports & Gaming • Market Research • Public Relations • Multicultural, Millennial, and Cross Segment Marketing • Government • Sponsorship • Augmented Reality **************** Business Innovators, Business Executives, Board Members, Advocates, Recruiters, HR Managers, Hiring Managers connect with me to get access to my network. **************** LION – open to mutually beneficial relationships and opportunities. Servant to championing social responsibility for underserved youth and service-disabled veterans. Continually working on opportunities to improve their social economic conditions. Passions and Purpose: Lord, servant life, learning, family, friends, community, self-actualization, food, traveling, reading, business initiatives, sport & entertainment, F3 and GOLF!
Gaming Cxmmunity Co (spelled with an x) empowers, educates, and helps secure future STEAM//esports & gaming careers for underserved k-12 and HBCU & PBI students. We support youth-focused non-profits by disrupting traditional funding methods and donor demographics. Our innovative work with high schools and universities to help them develop their esports/gaming programs (curriculum, teams, gaming initiatives and clubs) is nationally known. In less than four years we have allocated +$2.5 million dollars to support k-12 and HBCU esports/gaming initiatives. By delivering a multidisciplinary esports/gaming curriculum, we are able to attract prospective students to study STEAM and business-related majors that lead to careers within the sports and entertainment industry. We are always pursuing mutually beneficial partnerships with federal, state and local government agencies, school systems, corporations, professional sports leagues, teams, athletes and entertainers who are focused on empowering students in the global multi-billion-dollar industry of esports and gaming. Accomplishments: • Created and led business development, strategic partnerships and sponsorships with Epic Games, Blizzard Entertainment, HP, Riot Games, UNCF, CBC, NBMBAA, and the Student Freedom Initiative • Prepared 2021 & 2022 White House/HBCU Initiative Esports/Gaming Panel leadership (first HBCU organization to support HBCU Esports Education and League play) • Developed and activated Wilson Center HBCUs and Esports Conference and Town Hall Summit. • Secured Games for Change as a Cxmmunity client and strategic partner. • Secured and/or leveraged esports ecosystem industry strategic partnerships within the first year of Cxmmunity's founding. These partnerships will help close the STEAM gap among underserved k-12, HBCU students, and workforce development candidates by providing esports/gaming education, mentorships, internships, scholarships, and career opportunities.
#20 RANKED SPORT MANAGEMENT PROGRAM IN THE COUNTRY (out of 800 programs), 2024 Developed and lead the first university Africa study abroad program and partnership with the University of Ghana Business School. Developed education and business initiatives with the university, Ghanaian Government, the Ghana Stock Exchange, and the U.S. Embassy. TASKED TO HELP SECURE TITLE III FUNDING FOR ESPORTS GAMING PROGRAM (5-YEAR, +$500,000). DEVELOPED AND LAUNCHED THE FIRST HBCU ESPORT & GAMING CURRICULUM, CLUB AND LAB (TRIFECTA). DROVE INCREMENTAL REVENUE AND AWARENESS FOR THE UNIVERSITY. Teaching, speaking and supporting business, esports, sports & entertainment management students in the" discovery" of where their skills, passion, and purpose intersect with their expectations as they prepare for business career opportunities. Adjunct Professor for online, hybrid, and traditional in-class courses within the College of Business. Accomplishments: • Collaborated with the university and awarded the first federal Title III grant for a university esports program, 5 years / $500,00. • Develop the first HBCU relationships with top esports/gaming companies (Blizzard Entertainment and Riot Games) • Secured +$150,000 in esports program support in less than three year, including internships. • Developing and securing esports/gaming ecosystem strategic partnerships to align with for course/curriculum support. This includes industry career positions for program graduates. • Advocated and gained approval for U.S. military veteran services to support esports/gaming curriculum as a new career initiative. Teaching experience includes: Industry to classroom/virtual experience in Sport & Entertainment, Marketing, Strategy, Advertising, Consumer Segment Marketing, Multicultural and Cross Segment Marketing, Research/Insights, Traditional, Digital and Social Media, Business Management, Leadership (U.S. Military perspective). • Special emphasis in Esports, Sport, and Entertainment
Leading Historically Black College and University. Developer of the first esports/gaming curriculum & program. • Developed first HBCU Esports/Gaming program; increased program enrollment by 60% in the first year • Secured +$100,000 by presenting the success of the esports/gaming program realized in two years • Realized 20% increase in sports management course enrollment year over year, +$125,000 in revenue • Expanded curriculum program by developing new courses and securing additional Professors/Practitioners • Generated $107,000 in national and local unpaid media
Leading sports and entertainment multi-media company. • Led the successful launch of the largest VWSE property within a year, a $2.5 million dollar opportunity • Managed property sales team during the Toyota Automotive sponsorship development and activation • Activated the first digital and social media marketing campaign, secured additional sponsorships • Increased annual property sponsorship sales by 2% and kept attrition under the company goal of 20%
DEVELOPED, LED AND LAUNCHED THE FIRST HBCU COLLEGIATE PROPERTY AND THE LARGEST REVENUE GENERATING PROPERTY FOR VAN WAGNER SPORT & ENTERTAINMENT. LED BUSINESS DEVELOPMENT, SECURED SPONSORSHIP AND MANAGED +$2.8 MILLION DOLLAR SPONSORSHIP AND MARKETING ACTIVATION BUDGET. Led the largest revenue property in the VWSE Collegiate Services portfolio, the CIAA Conference. Recruited, hired and trained the initial team of five employees to support sales, e-business/digital marketing, experiential marketing and client and customer services. • Managed the launch of the largest Van Wagner collegiate property in less than a year • Increased sponsorship sales of the property by 2% and kept attrition under the goal of 20% • Realized the highest increase in sponsorships, 52%, within the first year of managing the property • Secured the largest multi-year renewal increase 15% for three years which is worth +$1.3 million • Negotiated and secured national and international media rights worth $130,000 in three months • Activated CIAA App, signed up 2,000 users, and secured additional sponsorship worth $50,000 • Provided initial business plans presentations to the CIAA university Presidents/Chancellors Board • Recruited, trained, and managing a four-person property team, the largest in collegiate services About the CIAA: The CIAA is the nation’s oldest HBCU athletic conference founded in 1912 with 13-member institutions that span over NC, SC, VA, MD and PA. The annual CIAA Basketball Tournament is deemed the 3rd highest attended basketball tournament among all NCAA Divisions (preceded only by the ACC and Big10). Since 2000, the tournament has generated over $650 Million in economic impact with over $21.5 million in student scholarships. Corporate Partners include Food Lion, Toyota, Nationwide, Coca-Cola, Under Armour, United States Army, United State Marine Corp, Fifth Third Bank and Bank of America.
Enterprise Marketing Strategy and Segments - African American Segment Team Member Strategic Thought Leader in the research/insights, development, integration and alignment of enterprise initiatives to increase consumer segment market share, brand loyalty, engagement and revenue with Wells Fargo: • Served as subject matter expert and developed ESPN/HBCU collegiate marketing, sales and sponsorship opportunities • Led 2015 and 2016 strategic integrated marketing and messaging plan for the African American Segment • Worked with cross functional team to secure sponsorship and artifacts for the National African American Museum of History & Culture • Managed social media/blogging initiative to drive national small business account opportunities by 40% • Realized 30% savings by renegotiating vendor contract terms on all 2014 conference sponsorships • Led and provided segment curated insights and social media analysis for five 2014-2015 Wells Fargo campaign launches • Developed 2015 and 2016 strategic integrated marketing, sales/new business development and CRM plan for market segments • Presented new cross-segment integrated marketing insights initiative and scheduled beta test for 2015 • Led segment regional program planning and management. Managed a team of seven Regional Marketing Managers • Championed a national Historically Black College and University / Get College Ready program to deepen relationships, increase brand equity and drive incremental and profitable sales