San Francisco, California, United States
A strategic technology marketing leader with 20+ years of marketing, product management and sales experience spanning pre-IPO, mid-sized and Fortune 500 enterprises. Proven ability to work with senior executives to develop strategy, positioning and integrated marketing initiatives to make technology business-critical to buyers and drive revenue growth. Recognized for strong leadership, interpersonal and teaming skills in both startup organizations and matrixed corporate environments. Expertise: Strategy, Product Marketing, Product Management, Solution Marketing, Partner Marketing, Sales Enablement, Social Media, Demand Generation, Digital Marketing and eCommerce. Market Categories: Enterprise Software, SaaS, IaaS, PaaS, Cloud, Cybersecurity, SSE, SASE, Unified Communications, Collaboration, AI, Big Data, Analytics, IoT, Middleware, DevOps, Dev & Testing Tools, ALM, CRM, IT Operations and Software-defined Infrastructure. Global experience: have lived and worked in Europe, Asia and the US.
Led the product and platform marketing team that helped grow ARR from $1B to $2.5B+ in eleven quarters. Additionally, co-led entire 200+ person marketing team through 8 month transition, focusing on building/executing demand generation campaigns to hit pipeline and sales targets.
Led all Marketing and eCommerce functions globally at this SaaS video conferencing pioneer, acquired by Verizon in April 2020. Our talented team grew lead volume by 326%, eCommerce revenue by 178%, and marketing-sourced pipeline by 93% y/y, and expanded our customer base from 13,000 to 30,000 organizations in 2 years.
Led product, solution, customer, channel and alliance marketing for BlueJeans. Recruited a high-performing team team that built the content, product launches and programs to deliver top 5 Share of Voice, 80 new partners, and 9,000 new customers in two years.
• Led WW Solution Marketing for HPE's $1B+ Transformation Solutions designed to help Sales and partners shift to selling business outcomes vs tech speeds and feeds. Solutions spanned Cloud, Data & Analytics, Mobility and IoT and accelerated customer value through pre-tested software & hardware configurations combined with packaged services. • Led Alliance Marketing for HPE's $3B+ strategic alliances business, spanning advisory, system integrator and software partners. • Led Industry Marketing for HPE's top verticals, including financial services, manufacturing, healthcare and public sector. Partnered closely with sales and field marketing to drive vertical thought leadership, leads and events. • Launched HPE's Enterprise.nxt (insights.hpe.com) thought leadership content marketing program which grew to 1.2+ million subscribers and 10.5K Twitter followers in one year.
Led Solution and Portfolio/Product Marketing, Channel & Alliances Marketing, Customer Advocacy and Evangelism globally for HP’s $3+ billion enterprise software business, including a $300M SaaS business. Software portfolio spanned Cloud & IT Operations Management, DevOps, App Dev and Testing, Analytics, Machine Learning and Big Data Management, and Enterprise Security and is now part of Micro Focus. • Launched HP Executive Scorecard, achieving 300% y/y growth in revenues (#1 growth product). • Launched HP’s Haven Big Data platform and drove one of 2014’s top three software-led campaigns contributing over $100M pipeline. • Consolidated channel marketing across 4 software BUs and 3 regions to improve scale and execution. Exceeded FY15 goals, delivering $861M in marketing contributed pipe for the channel. • Co-founder & co-author of Enterprise 20/20 thought leadership and social engagement platform which generated 175,000 ebook downloads in the first 6 months of launch.