John Jay Thomas

Marketing & Communications @ MSU Criminal Justice | Owner of Summer Day Fishing Co.

Westphalia, Michigan, United States

About

Experience

  • Marketing Communications Specialist at MSU Center for Cybercrime Investigation and Training
    Nov 2024 - Present · 1 yr 9 mos

  • Owner at Summer Day Fishing Co.
    May 2023 - Present · 3 yrs 3 mos

    We make the lures. You make the memories.

  • Owner & Consultant at John Jay Thomas
    Feb 2021 - Present · 5 yrs 6 mos

    Helping business owners build their brands and achieve their business goals.

  • Michigan State University School of Criminal Justice (8 yrs 7 mos)
    • Marketing & Communications Manager
      Oct 2022 - Present · 3 yrs 10 mos

      Led the first advertising partnership between an MSU Unit and Lansing Lugnuts - Oversaw the development & implementation of ad space (20ft wide x 32ft tall banner in the outfield) Worked with Registered Student Organizations to increase attendance and membership size Developed and implemented marketing and communications plan for the MSU Center for Cybercrime Investigations & Training

    • Communications Coordinator | Administrative Business Analyst
      Oct 2018 - Oct 2022 · 4 yrs 1 mo

    • Communications Coordinator | Administrative Assistant
      Jan 2018 - Oct 2018 · 10 mos

      - Prepare & process financial documents - Maintain databases on committees, scholarships, outreach, conferences & marketing efforts - Maintain calendars and scheduling - Assist in managing daily operations - Assist in planning career fair, award ceremonies & miscellaneous events - Schedule faculty annual reviews - Process travel authorizations & reimbursements for outreach personnel - Experience with Reappointment, Promotion & Tenure processes - Develop a communication plan and marketing efforts - Website management - Written over 100 blogs, spotlights & news articles - Update & maintain documents to align with brand guidelines - Manage Social Media presence; increased reach by an average of 700% across 4 platforms

  • Owner & Certified Personal Trainer at Actio Spiritus
    Dec 2022 - Jul 2024 · 1 yr 8 mos

    Helping busy parents get in shape and develop healthy habits that are simple, effective, and actionable.