Greater Boston
Hands-on GTM Leader for Startups and Scale-ups | Revenue Builder I help tech startups and scale-ups unlock growth through world-class go-to-market strategies, rapid team development, and scalable sales motions. My passion is helping mission-driven founders by building data-driven revenue engines in competitive markets, whether from 0 to 1, as a turnaround, or in an expansion mode Go-to-Market Impact Across Multiple Ventures: • The Muse (Chief Revenue Officer): Led a 40+ person commercial org (B2B Marketing, Sales, Client Success, Implementation). Achieved 131% ARR growth, improved AE productivity by 231% per rep/quarter, increased net dollar retention by 32%, cut onboarding time by 53%, and scaled inbound leads by 250%. Executed a full turnaround, revamped GTM and pricing, and developed a world class functional leadership team • Bevi (VP Sales/Channels): Employee #6. Drove a 30x machine footprint in one year. MRR grew 1,000% year-on-year; channel sales soared from 23% to 63% share. Built Customer Success (attrition <0.5%, NPS high 80s). Drove >$18M ARR and established scalable partner strategies and relationships • TeenVoice (Head of Sales/Revenue): Hired to build and lead sales/revenue, owning GTM strategy, sales playbooks, and scaling a new product in a traditional, legacy market. Exceeded year 1 bookings goal by >40% • JJJ International (Head of Revenue): Grew US OnDemand Marketplace business to $15M ARR—up 33% in 18 months. Launched a new SaaS line, scaling client adoption by 300% and ARR by 289% How I Operate: • Build from zero to scale, leveraging metrics and KPIs for GTM process optimization • Turnarounds for revenue orgs—specializing in talent upgrades, enablement, and sales velocity • Design and execute data-driven playbooks for inbound and outbound motions • Partner closely with Product, Finance, and Operations to maximize margin and market impact Leadership Philosophy: I combine servant leadership with a relentless focus on talent development, building teams who exceed goals via ownership, accountability, curiosity, transparency and commitment I am driven by having a deep belief in the businesses that I represent and conveying that belief across the organization and into the external marketplace
Hired to build and lead the sales/revenue function by defining the G2M strategy, building the sales motions and playbooks to scale revenue. Fun and unique product in a crowded, traditional and dated market.
I ran the Sales and Revenue function at JJJ International, which includes an OnDemand Marketplace, Jitjatjo (www.jitjatjo.com), in the US and a SaaS solution, Network (www.networkplatform.com) that is deployed globally. Our tools assist companies with finding and managing contingent, shift-based labor internally (WFM), externally (VMS) and help traditional Temp Agencies to digitize and modernize their businesses. The Digital Marketplace business generating US$15M ARR, increased by 33% in 18 months Newly created SaaS business line. Increased client adoption by 300% and ARR by 289%
Oversaw the entire customer lifecycle, including lead generation, sales development, RevOps, sales, onboarding, B2B marketing and account management. Increased ARR by 131% via a combination of AE productivity optimization (+231%/rep/quarter) and Account Management/Customer Success Retention and Expansion growth (NDR +32%) Led a comprehensive turnaround of a 40-person commercial team, focusing on enhancing productivity, efficiency, and enablement. Revamped the Go-to-Market pricing strategy, transitioning the business from predominantly custom orders to primarily standardized offerings. This shift dramatically improved efficiency, reduced time to close, and increased sales velocity. Hired and developed a best in class leadership team: * B2B Marketing: increased inbound leads and marketing-qualified leads (MQLs) by 250% and 450% within one year. * Sales: boosted average AE productivity by 231%, enhancing overall team effectiveness. * Account Management: improved Net Dollars Retained (NDR) by 32%, driving greater customer loyalty and revenue stability. * Client Implementation: reduced time to live for new clients by an average of 53%, streamlining onboarding processes and accelerating time-to-value. Partnered with the CFO to significantly enhance and protect the margin profile on all core products, ensuring sustained profitability.
• Employee #6. Increased Bevi machine footprint by 30x in 1 year. • Achieved a $2M annual run-rate in first year of Commercial operations and over $18M ARR in 2+ years • Increased MRR by over 1,000% from end 2015 to end 2016 • Set up the full sales stack and efficiently managed sales funnel via focus on metrics and KPIs • Built initial Customer Success function. Attrition under .5%. Quarterly NPS in the high 80's • Added and On-Boarded 40 new partners and over 100 new partner locations, growing Channel sales by +1,000% and increasing share of sales from 23% to 63% • Created and manage the Quarterly Business Review (QBR) process with strategic partners • Developed strategy, business model and launch plans for new vertical markets
• Helped company through Series A and B fundraising rounds of >US$12M • Built a unique selling proposition that was unmatched in these marketplaces • Employee #4. Led 2014 YoY growth of more than 600%. YoY growth in 2015 was over 900% to ver US$7M in ARR • Assured Labor exited to OCCMundial/SEEK of Australia, thel leader in digital recruitment