John-Erik Sommer Børresen

Senior Director / VP – Product Management | Marketing | BD | Digital & Physical Strategy | Public Affairs | Optimization & Growth | Customer Centricity | Digital Innovation & Transformation | Global Leadership | P&L

Denmark

About

I am a strategic leader with global experience transforming challenges into measurable business growth. Across industries like Telecom, MedTech, and Construction, I have led product portfolio strategies, optimized operations, and driven innovation to deliver tangible results. My ability to transition across industries has been key to my success, demonstrating how diverse experience fuels innovation. Whether it’s launching industry-first solutions, reducing operational inefficiencies, or scaling teams globally, I thrive on solving complex problems and turning them into growth opportunities. I specialize in B2B2C strategy, product innovation, and team leadership, focusing on aligning product portfolios with business goals while driving cross-functional collaboration. By fostering trust, empowerment, and adaptability, I create high-performing teams that execute at the highest level. Passionate about sustainability and digital transformation, I’m committed to building scalable solutions that balance business impact with environmental responsibility. Let’s connect and explore how we can create impactful, future-focused strategies together! Core Strengths • Leadership & Change Management: Driving transformation and delivering results with geographically dispersed, multicultural teams. • B2B Product Management: Expertise in managing complex product portfolios and delivering customer-centric innovations that drive growth. • Data-Driven Decision Making: Leveraging insights to create strategies that align with business goals and maximize impact. • Cross-Functional Collaboration: Proven experience aligning marketing, R&D, design, and innovation teams to create market-winning solutions. • Go-To-Market Strategy & Execution: Launching impactful products and managing commercialization to deliver measurable results. • Communication & Networking: Building strong, lasting relationships across cultural and organizational boundaries, with a clear and persuasive communication style.

Experience

  • Chief Commercial & Marketing Nordics | Product Mgt | Digital | BD | Public Affairs | Tech Support at ROCKWOOL Group
    Apr 2025 - Present · 1 yr 4 mos

    Lead cross-functional teams in Business & Strategy Development, Product Management, Digital Marketing and Communications, PR, Public Affairs, Sustainability, and Technical Services at ROCKWOOL Nordics. Develop and execute market-leading strategies focused on sustainability, innovation, and competitive growth. Drive company objectives through product lifecycle management and strategic market penetration.

  • Senior Director, Product & Portfolio Management | Digital Strategy | Marketing | Technical Support at VELUX Commercial
    Apr 2021 - Apr 2025 · 4 yrs 1 mo

    Responsibilities : • Member of the Divisional Global Leadership Team, reporting to the CEO. • Lead post-merger turnaround and integration, focusing on unified portfolio strategy, digital solutions, global technical support, and marketing to drive cost efficiency across teams. Results: • Successfully leading a rapid turnaround from significant losses to profitability. • Quick approval for new and updated Portfolio Lifecycle strategy and roadmap. • Delivering substantial gross margin growth through tactical initiatives and cost optimizations. • Delivering over 30 product launches across multiple lines. • 50 % reduction of complexity with strong revenue growth and cost neutrality through modularization. • 15% efficiency gains through digitalization, including tools like Product Finder and Configuration. • Substantial reduction of technical support calls, tickets, and response times. • Cloud-based Service Business Strategy with defined requirements and use cases.

  • VP, Global Product Management | Technical Product Support at GN Hearing A/S
    Jan 2017 - Apr 2021 · 4 yrs 4 mos

    Responsibilities • Build a professional Global Product Management entity overseeing the full product lifecycle • Develop portfolio strategy, driving roadmap processes and project executions maximize ROI. Results • 45% revenue growth and 47% EBITA increase achieved alongside a 55% SKU reduction • 50% cost reduction through new OEM Key Account Strategy and portfolio efficiency programme. • 20 global solutions and 50 key account launches (hardware, apps, cloud-based solutions, PC sw) • Pioneered world-first innovations e.g rechargeable, and Cloud-based Live-Video-Assist products. • Board-approved 5-year E2E Customer Experience Strategy • Led SAFe Agile digital transformation and introduced a new concept innovation process. • Implemented robust portfolio processes, frameworks, and governance structures.

  • Director, Group Product Management | Market Intelligence at ROCKWOOL International
    Mar 2013 - Jan 2017 · 3 yrs 11 mos

    Responsibilities • Establish a global, centralized Product Management function • Develop and execute Global Business Line Strategies and Business Plans to drive growth • Define and direct R&D innovation pipeline and roadmaps, ensuring effective launch execution. Results • Board-approved E2E global Strategic Business and Operational Plans • 2.5M€ increase in short-term revenue through targeted propagation and tactical launches. • 20M€ revenue upside generated from identifying and launching new market segment. • 10+ new globally harmonized programs launched, giving brand and operational efficiency. • Robust portfolio processes, frameworks, and governance structures defined and implemented • IMD Product & Marketing Master Class Academy developed and launched

  • Member of the Board of Directors at Make-A-Wish Danmark
    Apr 2012 - May 2014 · 2 yrs 2 mos

    Granting the wishes of children (ages 3 - 18 years) in Denmark with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Project owner and lead of re-vitalization and development of new website