Orange County, California, United States
John has always been obsessed with light. From childhood his love of photography was born from his fascination with the play of light in nature. After graduating from Brooks Institute of Photography, his love of light, cars and big productions led him to assist with several top automotive photographers in Los Angeles. Years later, John started shooting on his own and quickly became known as a notable studio automotive photographer. He loved the idea of the studio environment being like a blank slate and being able to light and compose his images with relentless attention to detail. In the late 90s, way ahead of his time, John quickly became known as the pinnacle of excellence in the world of automotive VR by breaking new ground and bringing new ways of experiencing the automobile to the internet. Today clients call on John for his unique vision and capabilities whether shooting automotive, products or liquids campaigns. John's images have been used for over two decades in magazines, brochures, billboards, TV and extensively on the internet. John's vision and years of experience, combined with his "hand's on" approach to post production are reasons clients return year after year. Specialties: Automotive, liquids and product photography, 360° panoramic and 360° object capture and lighting, CGI lighting and direction, photographic consulting for business.
I am the senior retoucher for Howard Schatz. I am responsible for retouching all of Howard's work (except his Growing Up series) and for his DAM.
Worked in conjunction with Digital Merchandising Team consulting on improving and innovating ways to merchandise vehicles. Reported to VP of Marketing and Director of Digital Merchandising. Streamlined and improved their photographic work processes. Built VR/360° prototype demo to show team and C-suite executives proof of concept for 360° images as a selling tool. Wrote 360° work process and helped team launch 360° View for CarMax. Designed their new Halo Light photo studios from the ground up, for which a patent was applied for. Designed and 3D printed a custom camera sunshade for associates to use outside, for which a patent was applied for. Performed weekly eyes-on auditing of photographic quality from over 75 store locations nationwide.