The Hague, South Holland, Netherlands
I believe that strong cultures and great software are built the same way — with clarity, courage, and collaboration. As Managing Director at Visma Cash, I lead the digital transformation of one of the Netherlands’ longest trusted (+40 years) Accounting ERP and payroll software companies . Over the past years, we’ve achieved 36% revenue growth, rebuilt a high-performing leadership team (eNPS +50), and transformed customer sentiment from –40 to 0 (pNPS) — proving that culture, data, and innovation drive lasting impact. I’m passionate about creating proactive, data-driven teams that use technology and creativity to help customers succeed in what they love doing most. My leadership philosophy is simple: empower people, make decisions based on data, and never stop innovating. With more than 15 years in SaaS, cloud, and accounting software (Visma, Wolters Kluwer | Twinfield, and Exact), I bring experience in scaling software organizations, leading change, and modernizing product ecosystems — from international rollouts and post-merger integrations to AI-driven product innovation. I thrive where strategy meets execution — building teams, products, and cultures that move companies forward.
Member of the Advisory board of Visma Ionprojects. Advising Ionprojects on taking the right decisions leading to success
Organizational Transformation: Professionalized the organization and rebuilt the management team, instilling a vision of proactive, data-driven culture. Emphasize using data and bold innovation to introduce solutions that help customers excel at what they do best. Strategic Change & Growth: Led a comprehensive transformation with fresh strategic direction for growth. This included modernizing development processes and tech stack, centralizing data to enable informed decision-making, and fostering strong team dynamics. Customer & Team Satisfaction: Improved the product Net Promoter Score (pNPS) from a deeply negative -40 to 0. At the same time, builing a highly engaged team, reflected in an internal NPS of +50 Business Performance: During his tenure as Managing Director, Visma CASH achieved significant business growth – revenue increased by 36%.
Responsible for product strategy and the GTM (Go to Market) of new products and updates for Wolters Kluwer Tax and Accounting Netherlands. Managing the team of Product Managers and Product Marketeers for Tax & Accounting NL
Driving and coordinating the integration of acquired companies into the Cloud Solutions Business unit and other internal change management projects. During the period Exact made two acquisitions; Dièse Finance (FR) and Reeleezee (NL) • Leadership of the multidisciplinary, distributed project team • Integrated the Dièse Finance F&A processes into the Exact Global Shared Service Center including the ‘Order to Cash’ process • Closed the Dièse Finance Paris office and relocated and onboarded staff into the Exact Paris office • Integration of Dièse Finance products in the Cloud Solutions portfolio • Offering Reeleezee CashR via the Exact inside sales channel • Setup of Exact Sales Masterclass – an advanced sales training program on product and sales skills • Automation and optimization of the Reseller payout process
In this job I was responsible for bringing together and driving the team efforts of making Exact Online a success in new countries. This included leading activities with regard to product localization, hosting, controlled release, launch, product marketing, marketing communication & automation, setting up office and recruitment. The roll out contained a 5-month Controlled Release (CR) phase prior to General Availability (GA). Besides the International roll out I lead several other strategic change projects. • Introduced ‘Exact Online’ in UK (Q4 2013), USA (Q4 2013), Germany (Q1 2014), France (Q2 2015) and Spain (Q4 2016) • Opened offices in London (Q2 2013), Boston (Q2 2013), Frankfurt (Q3 2013), Paris (Q2 2014) and Madrid (Q1 2016) • Leadership of the multi-disciplinary, distributed, roll out team and reporting into CEO,CFO and Supervisory board • Signed a strategic collaboration on ‘Exact Online’ with KPMG Spain prior to GA and acted as liaison and project lead • Coach the local GM and team in the market approach strategy and onboard them into the Exact organization • Completing a price increase project two months ahead of schedule delivering an extra 2M revenue. • Implementation of a payment solution (PSP Adyen) in Exact’s Cloud proposition and remodeling of the cloud sales process • Setup of international Sales onboarding program and lead the automation of the sales process
In this role I envisioned and develop the Accountancy and Payroll proposition in Exact Online. The main responsibility consisted of envisioning and developing the product roadmap, structuring and optimizing the development process based on SCRUM, retaining close contact with key customers, and managing the team on a day to day basis. This role was the same as my previous role with the addition of Accountancy as a responsibility.
In the role I acted as HRM/Payroll ambassador and product evangelist and was responsible for the HRM/Payroll product roadmap and product marketing.
Project management for HRM and Payroll software implementation projects at customers and feeding product development with input from customer success perspective.
Implementation of HRM/Payroll products and guiding of customers during the implementation