Midland, Michigan, United States
• Accomplished marketing and communications leader with positions of increasing levels of authority, across multiple industries, including professional services, financial services, as well as leading a research institute at a Big 10 University. • Brand building experience • Corporate communications experience • Demonstrated leadership in Community Engagement • Extensive experience in Merger and Acquisitions communications • Significant financial services marketing experience
Accountable for leading Horizon Bank's marketing team, while driving marketing strategy for Horizon Bank. Responsible for collaboration with executive leadership to ensure marketing objectives are aligned across markets and lines of business.
Responsible for leading the organization in its efforts to deliver innovative research and value chain solutions to members in the health care, food and agriculture and advanced manufacturing industries. Accountable for managing stakeholder relationships and developing strategies aimed at growing the organization. The Axia Institute conducts cross-disciplinary research, with input from our corporate partners, in areas such as value chain optimization, data analytics, engineering, smart packaging, anti-counterfeiting, and water and food safety. Our work fosters value chain creation and growth, promotes economic development, and supports environmental sustainability, providing businesses and organizations with a competitive advantage and a critical path to respond more effectively to human needs around the world. The Axia Institute also offers executive education, lectures, and seminars in value chain creation.
Responsible for developing marketing and communications strategies for The Axia Institute, a premier research and education facility dedicated to developing effective and sustainable solutions to improve public and private value chains.
Led all marketing initiatives at an $18.8 billion bank holding company. Managed a $6 million budget and a distributed team of 18 marketing professionals. • Managed bank advertising and media placement and relationship with the bank's creative agencies. • Led the development of a multi-year award winning “Made in Michigan” brand campaign which helped gain additional visibility for the bank during the financial downturn of 2008 – 2011. • Introduced email and digital marketing, including the use of the ExactTarget/Salesforce marketing platform that improved the Bank’s ability to communicate with customers while driving down communication costs. • Introduced a Direct Marketing program that contributed to an increase in the overall number of services each consumer household had with the Bank. • Led the management of www.chemicalbank.com providing guidance for the overall look, feel, and functionality of the site through collaboration with other business unit leaders. • Led communications in support of acquisition growth strategy; o Successfully managed communications for six whole or partial bank acquisitions. o Created integrated communication plans to deliver all federally mandated communications while introducing additional electronic elements, including email, SMS, and web communications. o Introduced advertising campaigns in support of each acquisition. • Supported Investor Relations; o Contributed to the CEO’s Letter to Shareholders. o Managed production of the Corporation’s Annual Reports from 2008 – 2016. o Curated Investor Relations content on www.chemicalbank.com. • Served on Chemical Bank's Senior Leadership team. • Collaborated regularly with Risk Management department to ensure regulatory compliance of all marketing programs. • Championed the creation of the Bank’s annual Cares Day, during which all employees volunteer in service projects across the bank’s Midwest footprint. This initiative began in 2013 and is still in place today.
Please see above description of responsibilities.
Managed and coordinated marketing and business development efforts. • Implemented marketing communication programs aimed at developing new client business. • Managed firm’s relationship with its international consulting alliance, Stratorg, and organized business meeting and supporting activities in Chicago for 30 consultants from U.S. and Europe. • Coordinated with the firm’s subject matter experts to develop and distribute strategic white papers to customers and prospects.
Developed and led marketing operations for the Chicago office, the firm’s second largest U.S. market. Also managed the St. Louis office and a marketing coordinator in a matrix environment. • Provided marketing leadership through management of association relationships, tradeshow events, client briefings, and by directing strategic PR activities. • Collaborated with Office Practice Leadership and Managing Consultant to develop marketing strategies to grow the Chicago and St. Louis offices which contributed to a 20% gain in the firm’s Chicago area Fortune 1000 clients. • Managed firm’s CIS marketing database for Chicago and St. Louis offices.