United States
Young yet experienced sports professional with over 4 years of accumulated experience and a demonstrated history of working with web/digital media content, event/customer services, corporate hospitality, sports media, and administrative roles. Currently working as a Content Creator at FloTrack.
- Continuously growing the sport of track and field through sports media and content creation. My content has generated over a billion pageviews on social media and web platforms, while simultaneously converting subscriptions. - I have staffed and led coverage crews at some of the biggest events in track and field, including the Penn Relays and National Championships. - We have dialed in on coverage plans that make sense to the consumers and to the business model. - Our stats and rankings are the best in the industry. The Pennsylvania MileSplit rankings are some of the best in the nation. We are consistently sourcing archived results and refining out rankings to guarantee accuracy and legitimacy. - I am growing my sport everyday.
- Generate media and web content used to promote and market university athletics; Including but not limited to; social media posts, Adobe Photoshop graphics, press releases, feature stories, event homepages, etc. - Conduct data collection to aid in social media analytics and research. - Serve the Athletic Department in all facets of promoting and marketing Lock Haven Athletics and its 21 intercollegiate programs including NCAA Division I Wrestling and Field Hockey Programs. - Engage with the conference office and communicate pertinent athletic department information. - Responsible for communicating individual and team processes.
Serving as a media, web-content contributor, and utility position. - Responsible for developing athletic based narratives to market and promote University Athletics. - Created a webpage and media content for NCAA DII Atlantic Regionals Cross Country Championship - Complete varying utility tasks.
Interact with and advise executive administration in all University Affairs - Actively developing administrative experience - Strengthening mind for strategic and confidential information - Aid in development of marketing and strategic objectives - Represent University at various University Affairs.
- Tasked with increasing the Web and Social Media Footprint of organization. - Within 6 months developed initiatives to increase Facebook, Instagram and Twitter following by over 30% on each platform. - Contributed to a 53% overall increase in Website Visitors through social media plans and call-to-actions. - Marketing actions led to a 26% increase in overall facility revenue.
- Accepted additional responsibility as the group sales lead, coordinating with clients to guide them through the sales process and aid in the event planning process. -Developing comprehensive marketing and social media plans to generate content interactions, sales and partnerships. - Social Media data analysis and management of accounts with 20,000+ followers and facilitating steady growth of those platforms. - Comprehensively sorted and developed email marketing methods with over 50,000 contacts. - Utilized SEO and CRM platforms to manage growth and customer satisfaction.