London, Ontario, Canada
An accomplished multimedia Advertising, Promotion and Digital Media Manager with extensive experience in creative content development and brand management. Successful at building teams and developing partnerships to make a positive impact on the business and the community. A strategic thinker who continually seeks new methods and technology to drive business objectives. Key strengths include: • Marketing Strategies & Campaigns • Project Management • Effective Communication • Budgeting & Cost Control • Creative / PR Team Leadership • Creative Problem Solving • Video & Digital Media Production • Customer Service Orientation
Provide strategic communications advice on the use of new media and visual media tools to effectively influence audiences. Manage the development, delivery, evaluation and optimum use of new and visual media strategies, programs, systems and policies, including graphic design, video production, social media and trade show support, to effectively support initiatives of the ministry.
Management of human, financial and technical resources for the Commercial Production, Community Relations, Promotion & Marketing, Multimedia Graphic Design, CTV Two Promotion Scheduler and Web Writer teams in the region. Brand Management - Community Relations Strategy - Project Management - Team Building
Provided creative/brand direction, managed workload distribution and performance development for a team of commercial and promotion writer/producers, multimedia designers, production editors and camera operators to provide a positive and creative working environment. Created and executed numerous multimedia promotional campaigns to drive ratings and revenue.