Rochelle Park, New Jersey, United States
I’m a Senior / Principal Solutions Engineer with a career built at the intersection of enterprise SaaS, data security, and go-to-market execution. I partner with sales, product, and engineering teams to guide complex enterprise buying journeys — from deep technical discovery and architecture conversations to executive-level demos, proofs of concept, and security reviews. My focus is always the same: connect real customer problems to clear, defensible business value. While I have deep roots in the Salesforce ecosystem, my experience extends well beyond any single platform. I’ve worked across data protection, compliance, social media technology, analytics, integrations, and enterprise SaaS applications — helping organizations evaluate risk, scale responsibly, and make confident technology decisions. I thrive in fast-moving environments, enjoy mentoring and enablement, and am known for translating complexity into clarity for both technical and non-technical audiences. Most recently, I authored Odaseva’s The 2026 Enterprise Guide: Navigating Salesforce Data Resilience, a comprehensive framework designed to help enterprise architects scale their data protection, governance, and recovery strategies. (Check out my Featured section below for the download link!)
Support enterprise sales engagements by leading consultative technical evaluations focused on Salesforce data management and protection. Partner with Sales, Product, Engineering, and Expert Services to uncover customer challenges and technical goals. Architect and deliver technical proposals, enterprise architecture frameworks, and executive-level presentations. Deliver advanced product demonstrations and guide complex global customer evaluations. Plan and execute multiple enterprise proofs of concept concurrently. Lead RFP, RFI, and Infosec responses. Present at global conferences, industry panels, and marketing events. Highlights: Authored and launched The 2026 Enterprise Guide: Navigating Salesforce Data Resilience, establishing core thought leadership and driving a global webinar campaign. Closed largest New Sales deal in company history ($3.7M TCV) 9 months into role. Winner of the 2025 Presales Hackathon Award. Led strategic initiatives to implement a new RFP tool and redesign shared global SE demo environments.
Served as a Salesforce and enterprise subject-matter expert supporting large, complex sales cycles. Delivered tailored enterprise demos across Sprout Social’s platform and integrations Led technical discovery, security reviews, and RFP responses Regularly collaborated with Product teams to provide enterprise customer feedback Hosted Salesforce Product Office Hours Represented Sprout Social at Salesforce World Tours, Dreamforce, and other industry events Results: Closed the largest Enterprise deal in company history ($21K MRR / $787K TCV) Closed the largest Public Sector deal ($17K MRR / $220K TCV) Closed $240K+ MRR ($5.5M TCV) in 2024
Supported enterprise Healthcare and Integrations sales teams during a period of rapid growth. Partnered with AEs on prospecting, discovery, demos, and technical validation Owned technical RFP responses and security documentation Acted as a technical expert across Sprout Social’s product suite and integrations Results: Closed $31K MRR ($327K ACV) during ramp period
Achieved 200% of 2021 Q3 ACV goal of $600K Named to Big Kahuna Club, Q3, 2021 Achieved 142% of 2021 Q4 ACV goal of $1.1M Finalist for OwnBackup 2021 Above & Beyond award Winner OwnBackup 2021 Solution Engineer MVP NSA Commercial Named to 2021 President’s Club Named to Big Kahuna Club, Q4, 2021 Named to Big Kahuna Club, Q2, 2022 Member of Alpha Team in charge of being the SME and developing the go to market strategy of the new Secure product Worked with enablement team to create and revise various BrainShark courses around product training and sales process Served as "interview coach" for potential new hires preparing for their final presentations
Answered and reviewed all Commercial infosecs. Contributed to over $3M in revenue in 2019 Winner OwnBackup Solution Engineer Revenue Contribution - NSA H2 2019 Named to 2019 President’s Club Achieved 146% of 2020 Q1 ACV goal of $450K Achieved 151% of 2020 Q2 ACV goal of $450K Achieved 166% of 2020 Q3 ACV goal of $450K Achieved 125% of 2020 Q4 ACV goal of $1M Contributed to over $3.3M in revenue in 2020 Winner OwnBackup Solution Engineer Commercial Team Big Kahuna 2020 Winner OwnBackup Solution Engineer MVP - Commercial Named to 2020 President’s Club Achieved 191% of 2021 Q1 ACV goal of $500K Named to Big Kahuna Club, Q1, 2021 Winner FY21 Q2 Commercial Spiff Worked with CRM team to create new Salesforce object "SE Insights" attached to opportunities Interviewed numerous candidates for various sales roles
Delivered killer product demonstrations to set OwnBackup apart from other solutions. Was an evangelist of the need to for enterprises to backup and own their SaaS application data. Responded to functional and technical elements of RFIs/RFPs. Conveyed customer requirements to Product Management teams and help validate functionality. Maintained a regular Customer feedback channel and provide inputs for product development. Winner of the Salesforce Admin Webinar Demo Jam July 2018 Winner of the Salesforce Admin Demo Jam Dreamforce 2018 Winner of the Salesforce Admin Webinar Demo Jam December 2018 Contributed to over $1M in revenue in 2018 Named to 2018 President’s Club Winner of the London's Calling Salesforce Demo Jam March 2019 Winner OwnBackup Presales Revenue Contribution H1 2019 Winner of the Salesforce Los Angeles World Tour Demo Jam August 2019 Winner of the Salesforce Admin Demo Jam Dreamforce 2019 Recreated the Commercial SE ramp plan
Lead Salesforce administrator for a 200+ user organization. Managed configuration, workflows, validation rules, reports, and dashboards Maintained production and sandbox environments Led data hygiene and integrations across Salesforce, HubSpot, ClearSlide, Splash, Conga, Adobe Sign, and LinkPoint360 Conducted regular training sessions and partnered with executives to improve operational efficiency Designed and implemented lead and opportunity processes for Sales and Marketing alignment
Promoted to manage marketing operations as administrator of Salesforce.com (almost 200 users) and other 3rd party sales/marketing integrations for Sprinklr, an enterprise social media management company. Developed the strategy for tracking marketing programs of lead generation, inside sales, and events, generating over 450% lead growth. Created customized fields for successfully managing leads, contacts and opportunities. Responsible for maintaining the database as well as ensuring the cleanliness of the data. Extracted, analyzed, cleansed and updated data from Salesforce.com and other integrated tools routinely. Participated in ongoing decisions concerning data collections, methodology, best practices for ensuring accurate and clean data. Created reports and performed data extracts to identify sales cycle, opportunities, campaign conversions and performance, and presented results to management. Maintained data integration between Salesforce.com and Act-On applications. Responsible for providing accurate and clean data in support of marketing campaigns. Supported marketing campaign strategy and implementation within Salesforce.com and Act-On. Analyzed 3rd party marketing lists to suggest and implemented best practices for enabling said lists in the sales tools for the company. Assisted with executing social media strategy and initiatives. Assisted with planning contests and other community initiatives. Managed, measured, and reported on campaigns across different social platforms.
Promoted to manage IT operations in addition to Salesforce.com (about 75 users) and other 3rd party sales/marketing tools. Created and maintained an asset inventory program for all hardware and software solutions for both new hires and existing employees. Lead project for implementing new biometrics security system in office, as well as installing the wireless internet network on new floors. Developed prospect outreach model, and executed lead generation programs for inbound and outbound sales teams. Developed and implemented direct mail and email plans, tracked results, and provided analysis and recommendations for future improvements.
Promoted to head system administrator of Salesforce.com (about 40 users) and other 3rd party sales/marketing tools. Created and maintained new fields, formulas, objects, validation rules, workflow rules and new users. Created and managed reporting and metrics as well as dashboards. Developed basic workflows and triggers. Evaluated new tools as they become available on the force.com platform. Trained new Salesforce.com users and supported current Salesforce.com users. Managed support functions essential to the global sales force productivity. Coordinated sales forecasting, planning, budgeting processes and sales training for new hires. Maintained high levels of quality, accuracy and process consistency in the sales organization’s planning efforts. Worked closely with sales management to inspect sales process quality and prioritize opportunities for improvement. Assisted sales management in understanding process bottlenecks and inconsistencies. Monitored the accuracy and efficient distribution of sales reports and other intelligence essential to the sales organization. Defined reports globally and ensure the Regional Sales Managers are consistently representing the data.