Greater Chicago Area
[email protected], +1.773.230.9815. Available for new opportunities. Global Product Director at Wilson Sporting Goods. Innovative product, marketing and brand management leader with superior insight skills and experience in driving top and bottom-line results. Expertise in best-in-class strategy, new product development, product management, consumer research and strong financial skills resulting in the development of brand value. Effective through astute product line management, analysis, planning and execution. #ONO - Product Line Management, Product Innovation, Category Management, Merchandising - Consumer Insight, Market Research, Data Analytics, Strategic Planning - Product Marketing, Advertising, Promotion, Sponsorship, Licensing - International Markets, Global Strategic Development, Presentations - Direct-To-Consumer, Ecommerce, Retail, Business Development - Sourcing, Supply Chain, Vendor Management - Sports Marketing, Strategic Partnerships, Grass Roots Promotion, Experiential & Event Marketing
IDM Concepts provides international clients with strategic planning, business development, B2B, B2C, market research, digital marketing, consumer/user insight, product development, advertising, marketing, distribution partnerships and financial management. Projects include: - Creating a long-range strategic and business execution plan for a China-based consumer products brand seeking to enter North America and European markets. - Developing product and marketing programs for a female-focused athleisure apparel brand. - Working with an Asia based factory to develop a consumer-driven product innovation process for entry into new categories.
Reporting to General Manager Team Sports to drive brand value for a $180M business unit partnering with a cross functional team of 65. Drives profitable growth by developing/executing comprehensive strategic plans. Manages innovation process, product lifecycle, line plan architecture, pricing strategies, assortment mix and SKU rationalization to maximize profit across market and consumer segments. Leads commercialization for best costs.
Reporting to Vice President Marketing for $464M multi-sport USA brand. Responsible for creating holistic learning plans as a driver of actionable insights supporting business growth. Directs primary and secondary consumer and market research including RFPs, methodologies, vendor relations, analytics and synthesis for communication.
Reporting to General Manager Racquet Sports leading $275M global category and managed a matrix team of 43. Responsible for managing a comprehensive product cycle from consumer insight identification to commercialization and sales planning. Effective P&L management to maximize financials. Leads mapping of consumer needs driving effective product and design briefs, global pricing and channel strategies, product segmentation, assortment mix to optimize sales/profitability via sourcing, sales plans and promotions.
Responsible for shifting production and distribution to the global stage while improving supply chain, cost reduction efforts, price negotiations with vendors and workflow optimization. Product development across a wide range of hard and soft goods.