John Goodrich

Finance Leader | Interim CFO/FD/FP&A | Transformation | Scaling & Growth | M&A | CIMA | Private Equity

Greater Madrid Metropolitan Area

About

🌍 A strategic and execution-focused finance leader with a successful background in technology (e-Commerce, DTC, SaaS), Airline & travel, Hospitality, FMCG / distribution, subscription-based recurring revenue business models, vending, Foodtech, fishing and industrial / plant manufacturing. ✅ Deep international experience transforming end-to-end finance functions including FP&A, accounting, billing, treasury, tax. Worked with corporate blue-chips including Grupo Nueva Pescanova, Selecta, Culligan, International Airlines Group (IAG), Hotelbeds (TUI), Amadeus IT Group, IBM, Unilever and AVX Corporation. 📊 CIMA / ACMA / CGMA (Chartered Management Acccountant) qualified, highly skilled in FP&A, business partnering, advanced financial modelling and leading high-performing teams. 📌 Native English and fluent in Spanish

Experience

  • Group International Finance Director (Interim) at Grupo Nueva Pescanova
    Nov 2025 - Mar 2026 · 5 mos

    • Strategic financial leadership and supporting executive leadership team to execute delivery of plan • Leading and managing the international finance function and improvement of O2C, P2P, R2R • Collaboration with group finance to deliver all month end reporting • Responsible for finance transformation and professionalisation of multiple entities across the group • Driving margin expansion and enhanced business performance across fishing, aquaculture and commercial ops • Maximise end-to-end contribution margin at SKU level through optimal transfer pricing around the group • Enhance collaboration between Finance and local management teams and Country Managers • Assist with SAP S/4 HANA migration to drive improved productivity and reporting • Support M&A transactions and local and global strategic projects

  • Director of Finance at Selecta
    Jul 2024 - Jun 2025 · 1 yr

    • Strategic financial leadership • Leading and managing the finance function (Accounting, Biling, Treasury, Tax, FP&A) of 20 people • Liaison with group finance to deliver all month end reporting in compliance with group standards IFRS • Presentation of results to the executive leadership team to execute delivery of plan • Lead annual planning and quarterly forecasting activity, identifying risks and opportunities • Partnering with cross-functional teams to grow business profitably, optimise pricing etc • Developing and maintaining a lean and efficient cost structure • Rollout of comprehensive easy-to-use business case evaluation model to prioritise capex investment • Focus on existing client profitability (GM, CM4, EBITDA, payback) improvement • Active funding, liquidity management and control of net working capital to ensure optimal cash flow • Supporting major debt refinancing and subsequent restructuring • Statutory accounts and resolution of any internal and external audit queries

  • Chief Financial Officer at Scalefast
    Sep 2023 - Jul 2024 · 11 mos

    • Supervision & development of the finance team across Madrid, Dublin and the US • Lead cash management and cash forecasting, payroll activities & monthly cycle under IFRS and US GAAP • Lead month end, quarter end and year end close accounting activities • Integration of finance team and processes into parent company • Provide accurate, timely and comprehensive financial reporting to management and group • Ensure compliance with accounting and tax regulations, laws and filing requirements in all jurisdictions • Plan yearly audit for entities in scope • Support internal & external audit queries • Business partner with key stakeholders within the group • Attend board meetings and steerco meetings as required • Lead budgeting & forecasting process for the group • Approve relevant payments within threshold in banking system • Ensure timely approval of all invoices, tax & payroll related payments • Liaise with external parties (banks, governments, auditors, social security) • Vendor management of the accounting partners (including contract review and vendor performance/SLA) • Contract review of retailers as required • Ensure integrity of the financial data on the platforms • Migration of processes and local ERP systems to MSD

  • Chief Financial Officer at Culligan International
    Mar 2017 - Sep 2023 · 6 yrs 7 mos

    - Leading, managing, coaching, developing and mentoring the finance and administration team - Drastic reduction in month end close and reporting to group - M&A / business valuation - Post-acquisition integration into group driving change and transformation - Long-term business planning and strategy - Annual budgeting and quarterly forecasting - Month end closing (Local GAAP / PGC, US GAAP, IFRS) in compliance with group standards using SAP BPC and Hyperion Financial Management (HFM) - Transformation of entire finance function and creation of FP&A team from scratch - Implementation of KPIs: CAC, LTV, Churn, ARR, NRR, GRR, Payback - Business partnering lead - Control of OPEX, CAPEX and optimal net working capital (NWC) to maximise cash generation - Weekly cash flow forecasting to ensure adequate liquidity - Leading local due diligence to support acquisition of Waterlogic by Culligan and post-acquisition integration - Debt renegotiation / re-financing - Ensuring sound financial controls and processes are in place to protect business assets - Managing internal and external audit - Tax planning - Migration to new ERP (Sage 200)

  • Head of Finance, Group IT at IAG GBS
    Aug 2016 - Feb 2017 · 7 mos

    Responsible for driving Group IT transformation from a finance perspective across airline group (British Airways, Iberia, Aer Lingus, Vueling, Avios, Cargo etc) • Leading and managing a team across multiple locations including shared service centre / BPO • Monthly accounting close in line with group and OpCo guidelines • Delivery of reporting and presentation to board and senior management team • Tracking cost savings due to transformation against business case • Engagement with key stakeholders including procurement, order to cash, delivery & operations • Implementation of strong governance and internal controls • Resolution of internal audit action items • Long term strategic planning, annual budgeting and quarterly forecasting • Establishment and implementation of optimal recharge model for shared services • Financial planning and control of 400 complex IT projects