London, England, United Kingdom
Commercial Executive & General Manager with 20+ years of expertise managing $50M–$400M P&Ls across SaaS, E-commerce, Fintech and AI driven platforms. I have a proven track record of leading cross functional teams through hyper growth, M&A, and market turnarounds across EMEA. Known for building high-performing teams, devising strong GTM strategy's and executing flawlessly against them. I was recognised in the Drum Digerati Top 100 for contributions to the UK digital industry. Career Highlights: P&L Rigour: 20+ years of experience managing $100M to $400M+ P&Ls, consistently delivering on annual business plan targets and EBITDA growth Hyper-Growth Execution: Built Google’s UK Shopping division from $0 to $400M in 4 years. Drove +70% YoY revenue growth at Laybuy and scaled to 14k merchants live (Fintech). New Business & SaaS Excellence: Managed a $40M+ ARR business at Rithum, delivering +60% YoY increase in new bookings in 2025. Exit & Scale Success: Directed global operations for Stuart ($400M+ revenue) through a successful PE acquisition; secured a €130M renewal with Just Eat and doubled gross margins (9% to 16%). Operational Turnarounds: : At Criteo, I managed a $300M+ regional P&L and a team of 100+ consisting of seven country directors through a European restructuring. I moved the business from single to double digit growth Sector Versatility: Deep expertise across B2B SaaS, E-commerce, Last-Mile Fulfilment, Fintech, and FMCG (Diageo, Premier Foods). General: Recognised among the top 100 leaders in the UK digital industry by the “Drum Digerati”.
Rithum is recognised as the leading digital commerce network, offering world-class solutions that enables brands, suppliers and retailers to collaborate and deliver connected e-commerce experiences. Trusted by more than 40k companies and supporting over $50 billion in GMV, Rithum has earned its reputation as the gold standard in connected commerce.
Led growth and operations for Stuart, a leading last-mile delivery platform serving retailers, grocers, restaurants, and e-commerce merchants across Europe. Managed P&L, commercial strategy, and cross-functional teams to expand adoption of same-day, next-day, and returns delivery solutions. Key Achievements - Scaled operations and revenue across Europe, securing partnerships with leading retail and grocery brands. - Improved courier network efficiency through smarter transportation models and digital optimisation. - Delivered double digit revenue growth, doubled the profit margin and expanded enterprise client base. - Introduced new operational processes and sales initiatives that increased client retention and improved unit economics. - Built high-performing teams across sales, marketing, and operations to accelerate market penetration. - Part of an executive leadership team that sold the company to Private Equity
Led UK & European operations for Laybuy, a high-growth fintech providing buy now, pay later services across New Zealand, Australia, and the UK. Oversaw strategy, partnerships, sales, and regulatory engagement to drive growth in a competitive payments landscape. Key Achievements - Doubled team size and delivered 70% YoY growth, scaling the business to 14,000+ engaged merchants and 900,000+ active customers. - Represented the business with HM Treasury and the FCA, providing critical input into emerging BNPL regulatory frameworks. - Built strong retail and fintech partnerships to accelerate product adoption and brand presence.
Promoted to lead Criteo’s European business during the pandemic, managing seven Country Directors and full P&L across enterprise clients. Drove transformation of the go-to-market model, strengthened client relationships, and guided teams through organisational change. Key Achievements - Delivered high employee engagement, top manager survey scores, and improved NPS with clients. - Introduced agile, virtual go-to-market approaches across sales, marketing, and operations. - Led reorganisation using RAPID/RACI frameworks and a new incentive model to enable a successful migration to a matrix structure.
Led a cross-functional team of 100+ across UK & Ireland, Benelux, and Nordics, with full P&L and strategic responsibility for sales, marketing, and operations. Key Achievements - Transformed the go-to-market strategy, driving revenue growth, new business wins, and stronger client relationships. - Launched and scaled Criteo’s prospecting product in Northern Europe, leading to global adoption. - Established “Business Brain” thought leadership platform on industry issues including GDPR. - Named in the Drum Digerati Top 100 for contributions to the UK digital industry.
Held a series of senior commercial and consulting roles within Google’s UK Retail team, supporting the business as it scaled over 10x. Partnered with SMBs through to FTSE 250 companies, advising executive boards on digital transformation, e-commerce, adtech, payments, and go-to-market strategy. Key Achievements - Drove adoption and growth of Google Shopping in the UK, generating $400M+ in sales. - Recognised as Retail Ambassador and Subject Matter Expert across measurement, attribution, online-to-store, programmatic display, and mobile payments. - Consistently exceeded revenue and performance targets, achieving top performance ratings. - Supported integration of acquisitions into Google Shopping to expand product capabilities. - Led and developed senior sales consulting teams to grow client e-commerce sales while driving Google’s media revenue and product adoption.