John Victor Ganchero

Creative Marketing Strategist | Campaigns, Content & Brand Activations | Amplying Brand Stories Through Digital, Broadcast & Experiential Marketing

Makati, National Capital Region, Philippines

About

Ideas are easy. Bringing them to life is where I thrive. I'm a Creative Marketing and Content Strategist with 5+ years of experience building campaigns that connect brands with people, online, on-air, and on-ground. From social media content and video production to nationwide activations and integrated marketing campaigns, I've helped brands create experiences that don't just capture attention but drive engagement and results. Currently, I lead end-to-end campaign development and execution for some of the Philippines' biggest brands, including Nestlé, Unilever, Nivea, Unilab, Aboitiz Power, NielsenIQ, SeaOil, San Miguel Foods, SC Johnson, and more. Throughout my career, I've contributed to over 300 marketing initiatives and executed 200+ brand campaigns and activations across the country. What sets me apart is my ability to bridge strategy and creativity. I enjoy turning insights into ideas, ideas into campaigns, and campaigns into experiences that people remember. Whether it's creating content, designing visuals, editing videos, writing scripts, developing presentations, managing stakeholders, or executing large-scale activations, I bring both creative thinking and operational excellence to every project. My work has appeared across social media platforms, digital advertisements, event installations, LED displays, broadcast media, and billboard campaigns, always with one goal: creating meaningful connections between brands and their audiences. At the core of everything I do is a simple belief: great marketing isn't about being seen everywhere. It's about showing up in the right way, at the right moment, with a message that resonates. 📩 Open to creative collaborations, marketing opportunities, brand partnerships, and freelance projects. Resume available upon request.

Experience

  • Content Strategist at RMN Marketing and Media Ventures Inc.
    Sep 2023 - Present · 2 yrs 10 mos

  • Freelance Blogger at WordPress
    Apr 2020 - Mar 2024 · 4 yrs

  • Freelance Video Editor at Normita Rio-Pablico Music Studio
    2019 - Mar 2024 · 5 yrs 3 mos

  • Volunteer Encoder at Department of Social Welfare and Development
    Apr 2020 - May 2020 · 2 mos