Campbeltown, Scotland, United Kingdom
Content writer, general news reporter and freelancer with several years’ experience in fast-moving newsroom and communications team environments. Competent press photographer, with further experience in conducting interviews to camera. Fluent in spoken and written French with degree-level and professional experience in the language, with spoken proficiency in Portuguese. Previous experience includes working in both sales and communications roles in the drinks industry in Scotland, and of English-language teaching in Europe.
Teaching English as a Foreign Language to young people and adults, in both individual and group settings, in a privately-run language and translation institute in the centre of Braga, Portugal's third-largest city. Classes are taught according to students' capabilities on the Common European Framework for Reference (CEFR).
Creating and curating content, distillery-led and internationally, on both bruichladdich.com and thebotanist.com - articles, event listings across the world - and employing SEO tools to help digital users find them. Maintaining regular contact with the company’s brand ambassadors worldwide, to cover their events through photo, video and editorial. Being active on social media across several platforms, and speaking with the company’s tone of voice when generating posts from the distillery, or publishing in-market content. Helping create microsites for individual markets with specific language needs, and managing their layout. Participating in multi-platform digital whisky tastings, and helping to organise Twitter-only tastings, using a designated hashtag to monitor traffic, for specific markets.