John Lyons

Head of Marketing and Brand

London, England, United Kingdom

About

With a background in marketing, advertising and direct promotions, I have knowledge ranging from B2B, CRM and cross marketing with major UK brands. My previous experience has taught me excellent management and communication skills, which makes me able to grasp a complex directive and convert it into a product that the public will love and buy. With experience in running my own department in Marketing, sales and advertising, both online and in person, I am an exceptional hard worker with outstanding time management skills and a driven desire to succeed.

Experience

  • Head of Marketing and Brand at Leep Talent
    Feb 2026 - Present · 5 mos

    Leep Talent, previously known as Just IT and Be Pro Development, is focused on delivering and supporting apprenticeships, Skills Bootcamps and training across AI, Digital, IT and HR.

  • Just IT (9 yrs 11 mos)
    • Head of Marketing and Brand
      Jul 2022 - Present · 4 yrs

    • Head of Marketing and Brand
      Jul 2022 - Present · 4 yrs

    • Marketing Team Leader
      Jan 2022 - Jul 2022 · 7 mos

  • Marketing Executive at Bestland Solutions Ltd (Training Associates)
    May 2011 - Jul 2016 · 5 yrs 3 mos

    • Editing CVs from prospective candidates and ensuring that each CV has correct grammar, spelling, good formatting and is specific to their chosen industry • Conducting intensive and highly focused email marketing strategies to attract new business. • Producing job specs from leads generated by email campaigns and that each job spec is informative, creative and catered for its specific target audience. • Maintaining various job platforms to post our vacancies • Performing graphic design work using Photoshop for marketing campaigns. • Updating and maintaining the company website with the latest company and apprenticeship information. • Produce, design and distribute mail shots to existing Apprenticeship employers to maintain relationships and keep them up to date with the latest movements and successes from TAS and innovations from within the Apprenticeship sector. • Maintaining the social media connections to attract candidate applications.

  • Marketing Executive at Beautcamp Pilates
    Apr 2009 - Dec 2010 · 1 yr 9 mos

    • Responsible for marketing for the East branch, arranging meetings with major UK brands such as Capital Radio, London Marathon for the purpose of B2B promotions and cross marketing. • Responsible for liaising with PR agencies to arrange distribution of marketing via different media platforms. • Producing market research for the purpose of retention marketing so that buying habits could be analysed and improved upon, using quantitative and qualitative investigation methods • Liasing with all other departments within the company to organise monthly marketing strategies