John Lyons

Practice Director | Analytics & Business Performance Management

Dublin, County Dublin, Ireland

About

I focus on enabling organizations to make data-driven decisions leveraging advanced analytics and business performance solutions. We collaborate with leading technology partners to deliver impactful solutions that empower decision-making, optimize processes, and achieve measurable business growth. My work is rooted in a consultative solution selling approach combining expert services and enterprise SaaS software, ensuring tailored strategies aligned to meet each organization's unique innovation and transformation goals.

Experience

  • ProStrategy (8 yrs 1 mo)
    • Practice Director - Analytics & Business Performance Management
      May 2023 - Present · 3 yrs 2 mos

      • Spearheaded practice revenue and signing growth. • Development of new business with focus on data and AI solutions. • Management of strategic account planning with C-suite stakeholders to ensure alignment and success. • Sponsorship of enterprise-scale transformation programs, driving innovation and efficiency.

    • Sales & Marketing Director
      May 2019 - May 2023 · 4 yrs 1 mo

      Responsible for driving YoY growth Re-defined ProStrategy value proposition Implemented new Sales/ Practice & Marketing Go-To market model focused on: - ERP - Customer Engagement - Analytics & Enterprise Performance Management - Defined suite of ProStrategy value propositions - Defined lead Gen objectives x value proposition - Implemented campaign plan to achieve objectives - Implemented new lead gen focused website - implemented digital marketing automation solution Implemented partner and alliance management - Co-marketing activities - Co-operative selling - Microsoft, IBM, PWC, LS Retail, Aptean + other ​

    • Analytics Business Development Director
      Jun 2018 - Apr 2019 · 11 mos

  • Vice President at IAMCP Ireland
    Feb 2023 - Mar 2025 · 2 yrs 2 mos

    I helped establish the Irish Chapter of the International Association of Microsoft Channel Partners. This professional association is dedicated to helping companies and individuals in the "Microsoft ecosystem” to broaden their base of business opportunities through partnering with other IAMCP members – both within their own communities and around the world.

  • SAS (7 yrs 10 mos)
    • Banking Director UKI
      Jan 2017 - Feb 2018 · 1 yr 2 mos

      • Led the Banking Sales Team at SAS, focusing on solution selling in the UK and Ireland. • Drove initiatives in Risk Modernisation, enhancing credit risk modelling and capital calculation. • Implemented Customer Intelligence strategies for real-time personalisation and Next Best Action. • Developed robust fraud detection mechanisms to safeguard banking operations.

    • Regional Director Ireland
      Mar 2016 - Jan 2017 · 11 mos

      I was responsible for leading the SAS Ireland Business unit a team of 25

    • Financial Services Manager Ireland
      May 2010 - Feb 2016 · 5 yrs 10 mos

      SAS Financial Service Team help Banking & Insurance clients apply analytics to: 1. Enable Risk Management 2. Develop Deep Customer Insights leading to stronger customer relationships and 3. Prevent Fraud and Financial Crime.

  • IBM in Ireland (10 yrs 4 mos)
    • Business Development Manager - IBM Business Consulting (GBS)
      Jan 2008 - Apr 2010 · 2 yrs 4 mos

    • Telco Sector Manager
      Jan 2005 - Dec 2008 · 4 yrs

    • Account Manager
      Jul 2003 - Jan 2005 · 1 yr 7 mos

  • Solution Sales at System Dynamics
    Jan 1998 - Jan 2000 · 2 yrs 1 mo