John Kendall

Brand and Marketing Director

Nottingham, England, United Kingdom

About

Strategic marketer with experience in brand building, digital and traditional communications. Enjoys strong relationships and working in teams to achieve business ambitions. Proudly open minded, collaborative and always learning.

Experience

  • Together Agency (Full-time · 4 yrs 7 mos)
    • Brand and Marketing Strategy Director
      Oct 2024 - Present · 1 yr 10 mos

      Using my multi-channel, global experience to put in place the things that a brand needs in order to be noticed, chosen and loved. This includes finding and leveraging audience insight to put the customer at the heart of compelling, effective strategic marketing campaigns that deliver results. All whilst helping raise the bar of the agency’s strategic output as well as the overall quality of agency output by steering and shaping the direction forwards with senior stakeholders. Curious, proactive and happy to step in with a compelling point of view.

    • Associate Brand and Marketing Director / Senior Brand Strategist
      Jan 2022 - Dec 2024 · 3 yrs

      Creative agency and part of the MMR Group with customer insight at the heart of everything thanks to an in-house Behavioural Psychologist. Mixing in-depth research, insight and creativity to achieve stronger connections with audiences. Together specialise in brand, campaign, digital, social, packaging, film and photography. My role is to go beyond the brief, by understanding the opportunities and challenges of brands and how they can build better relationships with people to achieve their business goals and ambitions. This includes leading on key strategic projects, inspiring engaging creative, as well as understanding and actioning trends and complex ideas to be successful in a fast-pace environment. Doing so often includes collaborating with others from the MMR Group.

  • Marketing Project Lead at Next
    Mar 2020 - Dec 2021 · 1 yr 10 mos

    FTSE 100 high street and online multinational fashion retail favourite. I was responsible for marketing strategy, activity and operations for nextunlimited; an annual delivery pass. Contributing to significant year-on-year growth by pursuing new opportunities, the delivery of projects and improving online user experience.

  • Senior Strategist at Punch Communications
    Mar 2018 - Jul 2019 · 1 yr 5 mos

    Social media agency combining strategy, data and creative to deliver audience growth and engagement. Working with the client service team and Head of Social Media, I help clients understand their marketplace, customers and communications channels. This research, insight identification and strategic planning forms the foundations of campaigns.

  • Senior Brand and Marketing Strategist at Toast Creative Pty Ltd.
    May 2017 - Dec 2017 · 8 mos

    Branding and consumer experience agency specialising in strategic planning, creative and integrated marketing to create cleverly crafted experiences that deliver results. Working collaboratively with clients, I am responsible for understanding their business, the market place in which it works and the key opportunities and points of difference that make them stand apart from their competitors in the eyes of the customer.

  • Permission (Greater Sydney Area)
    • Account Director
      Nov 2016 - May 2017 · 7 mos

      Full service digital marketing agency which uses its methodology to identify and trigger the key points in a customer's journey from being a prospect to an ambassador. By partnering with clients ranging in size from blue chip to smaller household favourites, I helped them understand the increasingly complex and forever evolving digital world they live in. These close relationships allowed me to understand their business, its objectives, the challenges to be overcome to achieve them and the market in which it operates. I then used this to deliver strategic, results focused solutions that engaged business and creative stakeholders. Projects and campaigns included executions across websites, email and search marketing, social media and data analysis.

    • Senior Account Manager
      Jan 2016 - Oct 2016 · 10 mos

    • Account Manager
      May 2014 - Dec 2015 · 1 yr 8 mos