United Arab Emirates
Highly-motivated professional with versatile expertise across Healthcare, Media, and Education Management, and a nuanced understanding of financial markets. Proficient in Public Relations, Marketing, creative services, branding, and relationship management. Demonstrates advanced commercial acumen and a global perspective, shaped by a culturally diverse background. Known for adaptability and a transformational mindset, committed to achieving results. Recognized as a people’s person, valued for loyalty, and characterized by conscientious dedication.
. Lead corporate communications strategy and stakeholder engagement for biotechnology organization. . Develop executive briefings, speeches, and thought leadership content for C-suite. . Manage corporate rebranding initiatives and visual identity guidelines. . Drive media engagement strategy and manage press relations. . Oversee internal communications and employee engagement programs. . Coordinate stakeholder communications across government and private sector partners. . Lead crisis communications planning and response protocols.
. Provided strategic consultancy to agencies and institutions including UAE Academy, Blackbird DW, Berkeley Studios International, and ENVEU. . Developed brand strategy and market intelligence frameworks for clients. . Advised on corporate positioning, stakeholder communications, and business growth. . Created integrated marketing campaigns and content strategies. . Delivered market research and competitive analysis for new market entry.
. 15-year progressive career combining creative production, brand communications, and commercial development. . Led integrated marketing campaigns driving significant revenue growth across the MENA region. . Managed cross-functional teams spanning creative services, brand strategy, and business development. . Developed and executed brand positioning strategies for premium entertainment platform. . Built and maintained strategic partnerships with content providers and media partners. . Oversaw creative production for on-air promotions, digital content, and marketing collateral. . Drove commercial negotiations and partnership agreements contributing to subscriber growth. . Established brand guidelines and visual identity standards across all touchpoints.