Greater Munich Metropolitan Area
I'm a Growth & SEO specialist with 5+ years of experience scaling organic acquisition for digital products — but increasingly, my focus has shifted toward a bigger question: how AI systems shape what people find, trust, and act on. As large language models become the primary interface for discovery, AI visibility stops being a marketing problem. It becomes a question about how information ecosystems function at scale — who gets surfaced, what gets trusted, and what incentives shape AI-generated answers. My background in philosophy (epistemology, philosophy of science) shapes how I think about these questions. Combined with hands-on experience in SEO, CRO, and growth experimentation, I'm exploring where this intersection can have the most meaningful impact.
- Led full-funnel SEO and growth strategy, integrating Generative Engine Optimization (GEO) and AI-assisted keyword clustering to enhance visibility across AI-powered and traditional search platforms. - Conducted comprehensive keyword research, intent mapping, and content gap analysis to identify scalable growth opportunities. - Designed and executed SEO experiments and A/B tests to validate content hypotheses and improve conversion rates. - Performed technical SEO audits (crawlability, Core Web Vitals, structured data) and implemented on-page improvements. - Collaborated with writers and designers to ensure SEO principles aligned with UX and brand narrative. - Automated reporting dashboards (Looker Studio + GSC + GA4) to visualize performance trends, CTR, and conversion KPIs. - Leveraged AI-driven performance insights to inform optimization cycles and content prioritization.
- Planned and executed AI-assisted SEO strategies integrating data insights with user experience research. - Conducted keyword research, search intent analysis, and content audits using AI tools to identify optimization opportunities. - Partnered with UX and analytics teams to translate user behavior data into actionable on-page SEO improvements. - Performed detailed technical SEO audits (site structure, schema, Core Web Vitals, crawl depth) and delivered data-backed recommendations. - Enhanced content hierarchy and readability through AI-driven content evaluation and user flow analysis. - Built structured SEO documentation and automated reporting dashboards for performance tracking and client transparency. - Supported collaboration across SEO, content, and UX functions to ensure consistency and long-term growth alignment.
- Analyzing keyword performance data to identify high-value keywords and optimize content for improved search engine visibility. - Evaluating the quality, relevance, and performance of online content using data-driven metrics to enhance SEO strategies. - Analyzing competitors to gather and interpret data to make data-driven decisions that can benefit the SEO strategy - Researching link building opportunities, including the acquisition of high-quality backlinks to boost website authority and rankings. - Increased organic traffic by 25% for a local e-commerce store using targeted keyword research and on-page optimization, resulting in a 10% boost in revenue. - Masterfully juggling multiple client deadlines, ensuring timely delivery and exceeding expectations. - Built strong client relationships through open communication, proactive updates, and responsiveness to concerns.