Cagliari, Sardinia, Italy
• My content wins awards! Winner, Freight category, 2019 Logistics Brief MVP awards. • More importantly, it spectacularly raised brand awareness for Freightos (produced all major research papers from Jan 2016, produced most logistics blogs from June 2015, created exhaustive resource-base for small importers). That was with logistics, but I can write on any subject. • I understand Marketing – check out my experience with analytics, strategy, process and team management.
In recent months, I've concentrated becoming proficient in Italian, but, nonetheless, have been approached and am still available for short term assignments. The largest assignments I have undertaken have been with OrkestraSCS (see below) and also with Sardinia’s largest inbound tourism company (FA Travel) where I researched and wrote the script for several English language audio tour guides. The audio tours have been used extensively and the company has received overwhelmingly positive feedback.
Spectacularly raised brand awareness by producing compelling and targeted online material, weekly media releases and long-form research papers that were regularly read by top industry executives, even showing up in US Senate Committee research. Research drove 1,000+ publications in top media sources (e.g. NYT, WSJ, CNBC, Reuters and trade publications) Long-form research drove marque brand visibility. For instance, the last completed report drove qualified downloads across 50 target companies and social media amplification from four industry players mentioned in the report. Media releases drove 400+ branded mentions of Freightos data sources and contributed to the 1,000+ corporate registrations for the Freightos data platform. Blogs helped increase homepage traffic impressions to six-figure monthly viewership with a 30x growth in 2.5 years. Edited and co-wrote step-by-step handbook for importers that received 1,000,000+ impressions in the first two years.
A key role at Loyalty NZ managing the marketing analysis team to ensure that targeted campaigns and post campaign analysis are delivered to the upmost quality and results are presented in a timely manner. My role focuses on providing analysis and insight to marketing teams, work flow optimization, resourcing and work allocations,responsibility for improving use of SAS and other tool sets, people management. I work closely with the Data Warehouse Manager on specific projects to improve data quality.
• Contractual analytical services to support major business development for a Start Up providing cutting edge health provision. • Completed predictive analysis on elective health-care needs of the aging North American public, which was used as part of the Venture Capital proposal. • Researched online sales opportunities using PPC (Pay Per Click) – AdWords, Google Analytics, SEO