Ascot, England, United Kingdom
I’m a CEO and board-level leader with a background in scaling companies, guiding teams through growth, and shaping brands across media, technology and wellness. I’ve spent my career building businesses, developing talent, and delivering commercially strong, creative work. International M&A experience across UK, US & Middle East Currently building Aurora Sport, with a full reveal coming soon.
Aurora - the first integrated women’s football ownership platform combining clubs, data, media and performance infrastructure
After supporting the management team with their MBO, I am continuing to provide strategic leadership coaching and governance to support Admiral Security’s continued growth in fire and security services. Focused on long-term direction, operational excellence, and ensuring the business delivers trusted solutions to commercial, public sector, and education clients.
Working with founders, leadership teams and investors across brand strategy, business growth and MBO/M&A support. Highlights: • Supporting founders in early-stage company development • Long-term coaching for senior professionals • Led brand audits for Mazda, VW Group and ŠKODA (London & South East) • Advised on a successful MBO in the fire & security sector • Secured early funding for a new London fashion label (SEIS/EIS) • Supported development of AI/VR music experiences • Mentoring emerging musicians and writers
Supporting programmes that help young people access opportunities in creative and commercial industries. Highlights: • Part of Board shaping strategy and partnerships • Championing mentoring and skills access for underrepresented youth
Providing strategic support to the leadership team as the studio expands in production and virtual production. Highlights: • Contributed to long-term vision and growth planning • Strengthened industry partnerships and market positioning