John Ashley

Chief Financial Officer at Nestle East and Southern Africa Region

Dubai, United Arab Emirates

About

An innovative and commercially-minded CFO who pioneers transformational change in order to turnaround under-performing business units, driving profitability and top-line growth. Adept at leading large finance teams across diverse and complex regions, partnering with business leaders to define long-term strategy and identify initiatives which position the company as a market-leader, setting trends which increase market share and lead the way in how business is conducted in developing and emerging markets. Possessing more than 20 years’ experience in various aspects of accounting, costing, auditing and financial management, I promote a collaborative environment, in which talent is nurtured and developed and finance professionals are trained and up-skilled into long-term and loyal contributors who are promoted into prominent positions. I believe that my ability to accurately predict market trends and step beyond conventional thinking, enables me to be a finance and business leader who can assist companies in staying ahead of the curve to increase their revenue and profitability whilst effectively engaging their employees, key partners and customers alike. Key expertise: - Driving transformational change and Innovation - Structuring operations for emerging markets - Leading high-performing finance teams - Business restructuring - Driving revenue and profitability growth - Business planning - Market insight into FMCG and F&B market segments

Experience

  • Chief Financial Officer at Nestle East and Southern Africa Region
    Oct 2019 - Present · 6 yrs 9 mos

    Carrying financial responsibility for a region made up of 22 countries with annual turnover of USD 850 million and leading a finance team of 78 people across 6 clusters and 7 factories with additional oversight of IT, security and tax teams.

  • Regional Finance Director - Asia, Middle East and Africa (42 Countries) at Cereal Partners Worldwide (Nestlé & General Mills)
    Jul 2014 - Sep 2019 · 5 yrs 3 mos

    Responsible for the financial management of Cereal Partners Worldwide (CPW) across 42 countries organised in 9 clusters within Nestle's breakfast cereal business.

  • Finance Director: North Europe, Middle East & Africa at CPW SA (Nestlé & General Mills)
    Jun 2012 - Sep 2013 · 1 yr 4 mos

  • Finance Director at Nestlé Cote d'Ivoire
    Feb 2009 - May 2012 · 3 yrs 4 mos