Johannes Tappauf

Head of Sales | FMCG & Premium Brands | Strategic Leadership | Key Account & Business Development | Member of Management Team

Vienna, Vienna, Austria

About

Experienced sales leader with a strong background in the premium and FMCG sectors. Proven track record in developing and executing effective sales strategies, driving sustainable business growth, and building long-term client relationships. Currently serving as Head of Sales at Suntory Global Spirits Austria, I lead cross-channel sales strategies and manage high-performing teams while contributing to the Northern Europe management team. My expertise spans strategic planning, pricing strategy, key account negotiations, and organizational leadership. I combine analytical thinking with a structured, results-driven approach and a strong understanding of market dynamics. As a leader, I focus on empowering teams, fostering trust, and balancing long-term strategic vision with the agility required in dynamic markets.

Experience

  • Head of Sales Austria at Suntory Global Spirits
    Mar 2025 - Present · 1 yr 4 mos

    Lead and execute sales strategies across all channels Member of the Northern Europe Management Team Responsibility for budgeting, forecasting, and performance tracking Leadership and development of sales team Key account negotiations and stakeholder management Identification of new growth opportunities and distribution strategies

  • Moet Hennessy Österreich GmbH (7 yrs 10 mos)
    • Head of Sales Retail
      Oct 2019 - Feb 2025 · 5 yrs 5 mos

      Full responsibility for retail channels (Mass, Selective & E-Retail) Development and implementation of pricing strategies Leadership and coaching of Off-Trade sales teams Member of the Management Team European roles: Education Leader & International negotiation team

    • National Key Account Manager Off-Trade
      May 2017 - Sep 2019 · 2 yrs 5 mos

  • Key Account Manager / Export Coordinator at Destillerie Franz Bauer GmbH/Jägermeister
    Apr 2013 - Apr 2017 · 4 yrs 1 mo

  • Area Sales Manager South-East Austria at Initial Hygiene Austria GmbH
    Jan 2010 - Mar 2013 · 3 yrs 3 mos

  • Self-employment in Direct Sales at Weinfachhandel Hütter OG
    May 2009 - Dec 2009 · 8 mos