Berlin Metropolitan Area
Kick-Off of a new market sector – blue ocean / black swan, intrinsic application of the Harvard lean start-up method, conceptual innovation in the F&B sector: Élixir Légal peculiar marketing and sales strategy approach, production of collectable editions, development of a scalable handcraft production process, collaboration with a traditional distillery, a food laboratory, an exquisite brewery a pharmaceutical company, selection of a strategic logistic partner, implementation of a self-developed 100% variable cost-operation, not built to be sold
Development of a new marketing strategy New product and media design Development of new media channels Outsourcing of administrative tasks SEM & SEO with new webagencies
Business Planing Establishement of a New Sales-Forecast System Preparation and Presenting of Board Presentations Product portfolio and ABC analysis Development of a new item number system compatible with the EAN System Directing of several Price Negociation Unifying of Packagingproducers Job Interviewers with Candidates for Web, Sales, Controlling and Design Positions Yearly strategy Presentations and Planing of a Road Shows (500+ franchisees adressed) Yearly Business Planing including all subsidary companies Presentations in front of the board of directors Daily coordination and project management