Johannes Roth

Director Product & Business Development Off-Road | Driving Innovation & Growth

Linz-Wels-Steyr Area

About

First WHO, then WHAT A good team can achieve anything.

Experience

  • AVL (Steyr, Upper Austria, Austria)
    • Director Product and Business Development Off-Road
      Sep 2025 - Present · 10 mos

      • Successfully developed and implemented global product and go-to-market strategies, driving significant revenue growth and strengthening market position in the off-road segment. • Optimized the product portfolio through data-driven performance analysis and trend monitoring, enabling prioritization of R&D initiatives and introduction of innovative services. • Built and motivated an international sales team and launched targeted sales packages, resulting in a substantial increase in strategic customer project win rates.

    • Director Business Development & Sales
      Sep 2019 - Aug 2025 · 6 yrs

      • Drove international business development for heavy-duty on-road and off-road markets, expanding presence in trucks, buses, agricultural machinery, construction equipment, and material handling sectors, resulting in 15% YoY revenue growth. • Led and transformed the sales department, including Key Account Management, Product Management, Project Planning, and Marketing, to achieve sustainable growth and improved customer engagement. • Developed and executed strategic sales and market entry initiatives, resulting in increased global market share and strengthened long-term partnerships with key OEMs.

    • Senior Sales Operations Manager
      Sep 2015 - Aug 2019 · 4 yrs

      • Led and coordinated sales activities across multiple business domains ensuring alignment with strategic objectives and driving cross-functional collaboration. • Focused on global business development in both on-road and off-road vehicle sectors, successfully expanding market presence and strengthening relationships with key OEMs worldwide.

  • Student Employee at Austrian Institute of Technology
    Sep 2013 - Feb 2014 · 6 mos

    Assisted in research and project development.

  • Student Employee at Fraunhofer-Gesellschaft
    Oct 2011 - Jun 2013 · 1 yr 9 mos

    • Supported research and translation of R&D projects, ensuring accurate documentation and effective knowledge transfer.

  • Intern at Linamar Corporation
    Jul 2011 - Aug 2011 · 2 mos

    • Coordinated plant and production planning processes, ensuring optimal resource utilization and alignment with delivery schedules.

  • Intern at AUDI AG
    Jan 2011 - Mar 2011 · 3 mos

    • Performed noise measurement and implemented optimization strategies across bodyshop, pressshop, assembly line, and paintshop, ensuring compliance with acoustic standards and improving workplace conditions.