Berlin, Berlin, Germany
Senior Marketing Manager working in the Sports and Fashion industry. Experienced in leading brand & retail marketing strategies, digital innovation and design thinking. Managed complex cross-departmental projects, budgets and teams and enjoys the challenge of working in changing, hyper growth environments.
- Responsibility for the Berlin marketing office - Leading a team of 40 teammates - Heading up 11teamsports Brand marketing including: + Brand Campaigns Department + Brand Partner Relationships + Creative & Content + Social Media, Events & Comms + Retail Marketing + ECom, Membership & House of Clubs App Content
- Heading up all marketing activities for the Men's category in EMEA. - Developing and evolving the Men's strategy together with Leadership and cross functional teams such as Sportsmarketing, Consumer Engagement, Creative, Retail Marketing, PR, Events and Go-To-Market. - Leading all brand initiatives in UA's biggest category including brand media campaigns, athlete activation, influencer and partner marketing with a focus on key cities and digital full funnel. - Selection for the global UA Talent Acceleration program
- Heading up all marketing activities for Pure Players including Amazon, Zalando, ASOS and the Under Armour B2B platform - Leading a team
- Heading up all marketing activities on Amazon and Zalando - Strategic Lead for Marketing Strategies on Pure Players across Europe - Full budget responsibility and handling - Leadership of six agencies for search, creative and SEO - Always-on influencer activation for content creation and consumer engagement - Execution of consumer insights studies - Design and handling of 27 online brand stores - Campaign planning, execution, monitoring and reporting
- Developing the idea of setting up a business consultancy at the University of Bayreuth including writing a business plan. - Creating the business structure and building up a team of 32 student consultants. - Leading the team and setting up relationships with potential customers. - Executing projects with notable customers including the FIS Nordic Combined Worldcup in Schonach
- Content creation and updating of the homepage puma.com/football - Support in creating concepts and presentations for global teamsport campaign launches