Berlin, Berlin, Germany
- Responsible for marketing automation, email marketing, MQL / SDR processes and sales campaign enablement - Co-leading the CRM migration from Pipedrive to Salesforce as an admin
- Responsible for all marketing initiatives along the customer journey: onboarding, optimization, cross-sell, co-marketing, tracking - Built and responsible for the CRM setup for Marketing
- Create & coordinate multi-language email campaigns targeting customers in multiple countries - Run product marketing campaigns to improve feature adoption and upsell - Build and optimize email automations along the customer journey
- Create, send and track email and mobile campaigns - Optimize segmentation for customer centric marketing - Improve the customer journey with marketing automations & personalization