Greater Munich Metropolitan Area
Creative management professional with 15+ years of experience scaling premium media brands (Sky) in the GSA region. Passionate about storytelling in sports and entertainment and the business behind it. A content expert specialized in translating strategic media plans into state-of-the-art 360° creatives . Proven track record in digital transformation and leading high-performance teams with a strict customer-first focus. Known for a proactive, solution-oriented leadership style (“There are no problems, only challenges to solve”) that combines creative excellence with commercial impact.
Developed marketing content and strategies to enhance brand relevance. Focus on storytelling, production design, ideation, research, and media rights optimization.
Lead and inspire a 7-person team to deliver innovative 360° promo and marketing campaigns across video, digital, print, DOoH, and social media. Provide hands-on creative direction for flagship properties such as the Bundesliga, Champions League, and Formula 1, overseeing concept development, copywriting, design, and audio production. Manage the execution of ~70 monthly video projects through multidisciplinary teams, integrating internal resources and external agency collaborations. Streamline social media and post-production workflows by implementing tools like DaVinci Resolve, while mentoring producers and designers to elevate creative output and operational efficiency.
Creative Lead overseeing multidisciplinary teams to produce compelling video content (trailers, campaigns, social media clips) for premier sports and entertainment properties, including Bundesliga, Champions League, Formula 1, Wimbledon, and PGA Tour. Directed large-scale shoots like DFL and HBL Media Days, managing set design, storyboarding, styling, and casting. Stepped in as interim Head of Promotion Sport, leading the Sport Promotion team, driving project and personnel management, and presenting creative concepts to senior leadership.
Developed and produced video content (trailers, campaigns, and social media clips) for top-tier sports and shows, including Bundesliga, Champions League, Formula 1, and Wimbledon. Directed high-profile shoots like DFL Media Days (2014–2016) and F1 Media Days (2016), managing set design, storyboarding, and styling. Provided mentorship to junior producers and interns.