New York, New York, United States
Senior Merchandising Executive with a track record of leading high‑performing teams and driving multi‑million‑dollar growth across DTC, wholesale, and global markets. I specialize in consumer‑led product strategy, cross‑functional alignment, and operational excellence that elevates brand presence and accelerates revenue. I’m passionate about developing talent, uniting teams around clear goals, and turning insights into high‑impact product strategies. Core Competencies: Merchandising Strategy • Assortment Planning • Inventory & OTB Management • Omnichannel Growth • E‑Commerce Optimization • Trend & Competitive Analysis • Financial Planning • Cross‑Functional Leadership • Vendor & Licensing Partnerships • Negotiation • Team Development & Coaching • Product Lifecycle Management • Global & DTC Expansion
Led merchandising strategy for Men’s Fashion across DTC and wholesale channels, overseeing assortment development, financial performance, and cross‑functional alignment to drive category growth. •Drove year‑over‑year growth by developing and executing market‑driven merchandise strategies and partnering cross‑functionally to deliver cohesive, well‑priced collections. Increased e‑commerce sales by implementing “1st Launch” and Never Out of Stock strategies that optimized inventory flow and improved the online customer experience. •Expanded brand reach and customer engagement by managing high‑impact collaborations with Yellowstone, Guinness, Cole Hauser, and the Rolling Stones. •Led seasonal line planning and alignment across Design, Product Development, and Planning to ensure strategic and financial consistency. Conducted competitive analysis and market research to identify emerging trends and inform future assortments.
•Exceeded sales plan in the youthful logo category by leveraging silhouette and fabrication trends, expanding the Modern Cotton program, and introducing new velvet and lace fabrications. •Partnered with the Advanced Concepts team to test new styles in stores and gather consumer insights, directly influencing future global product adoption. •Spearheaded the development of BTS and Holiday Lounge assortments, strengthening seasonal storytelling and driving incremental volume. •Led a cross‑functional initiative with Sourcing, Planning, and Logistics to accelerate the wire‑free bra business, improving inventory flow and demand alignment. •Mentored and promoted an Assistant Buyer to Associate Buyer; increased team productivity and built a culture of development that supported the addition of two new direct reports.
•Delivered year‑over‑year growth by identifying emerging opportunities in multipacks, gifting, and fashion capsules; drove double‑digit sales and margin gains in Canada through global assortment alignment. •Launched and curated Holiday Giftable capsules that strengthened seasonal performance and elevated brand presentation. •Partnered with Visual Merchandising to shift from quarterly to monthly standards, improving in‑store consistency and product storytelling. •Served in a leadership role on the CK Cares committee, organizing the highest‑participation employee volunteer event (PVH Free Arts Day).
•Partnered with the Managing Director to develop and execute comprehensive sales plans and marketing strategies across all North America channels. •Grew e‑commerce sales by 300% by tailoring assortments to U.S. consumer preferences and implementing an EDI‑driven replenishment strategy that improved inventory flow. •Conducted market research to identify franchise expansion opportunities, contributing to the successful opening of new locations and strengthening brand presence in key markets.
•Owned merchandising strategy across multiple Girls categories, driving trend right assortments and vendor partnerships to maximize sales performance. •Exceeded sales plan by partnering closely with vendors to identify and deliver key items aligned with emerging trends. •Grew the trend business by staying ahead of Junior and Girls 7–16 fashion shifts and translating insights into actionable assortment updates.
•Managed Boys 2–7 and Toys categories with a focus on inventory optimization and margin protection. •Negotiated RTVs on slow sellers to reduce stock liabilities and protect profitability. •Collaborated with the Replenishment Analyst to ensure optimal stock levels during peak selling periods.
•Managed a $2.2M Pants business, overseeing assortment planning, pricing, and in‑season performance. •Partnered with Product Development to identify and onboard new manufacturers, improving quality and cost efficiency.
•Took ownership of $1.6M Accessories business. Achieved best Kids Accessories business in May Company (2004). •Independently sought out new resources & classifications to increase business. •Managed $15M business during Buyer’s maternity leave.