Portimão, Faro, Portugal
I’m a global sales and marketing leader with over 15 years of international experience driving business growth, launching brands, and expanding market presence across Asia and international markets. I focus on building strong commercial strategies, opening new markets, and developing high-performing teams in competitive environments. My career has been shaped by execution and momentum — identifying opportunities, turning strategy into action, and delivering measurable results. I’ve led cross-functional teams, scaled distribution networks, and managed complex market expansions with a strong focus on sustainable growth and long-term brand value. Alongside my corporate roles, I had the honor of serving as President and National Chairman of the Swiss Chamber of Commerce in China, where I worked closely with business leaders, diplomatic partners, and international organizations to strengthen the Swiss business community and promote collaboration in one of the world’s most dynamic markets. What drives me most is people and partnerships. I enjoy connecting with clients, investors, and teams, understanding their challenges, and working together toward shared success. I believe strong relationships, clear strategy, and consistent execution are the foundations of lasting performance. I thrive in international, fast-moving environments and am always open to conversations around business development, brand growth, market expansion, and strategic partnerships.
Passionate about wine and dedicated to driving global growth, I serve as the Global Director of Sales & Marketing at Duveau Wines Spa. In this role, I lead strategic initiatives to strengthen and develop our brand internationally while expanding our sales territory across the globe. Developing and implementing comprehensive sales and marketing strategies to enhance brand visibility and drive revenue growth worldwide. Cultivating strong relationships with distributors, retailers, and key stakeholders to expand market presence and maximize sales opportunities. Leading cross-functional teams to execute marketing campaigns, product launches, and promotional activities that resonate with target audiences and drive brand engagement. Analyzing market trends, consumer behavior, and competitor activities to identify opportunities for innovation and differentiation. Collaborating with internal teams, including production, logistics, and finance, to ensure seamless execution of sales and marketing initiatives and achieve business objectives. Providing leadership, mentorship, and guidance to sales and marketing teams to foster a culture of excellence, teamwork, and continuous improvement. With a proven track record of driving results and a deep passion for the wine industry, I am committed to elevating the Duveau Wines brand to new heights of success on a global scale.
Directs activities of Chamber of Commerce to promote business, industrial and job development, and civic improvements in community by performing the following duties personally or through subordinate supervisors. Oversees all administrative, operating and marketing functions of the Chamber operational budget development and adherence.
Promoting GCF existing brands and introducing new products to the Asian market. Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the team of sales (20) meets their quotas and goals. Researching and developing marketing opportunities and plans, understanding Asian consumers requirements, identifying market trends across 10 country's, and suggesting system improvements to achieve GCF marketing goals. Gathering, investigating, and summarizing market data and trends to draft trimester reports to the board in France. Implementing new sales plans and advertising in multiple social platform. Recruiting, training, scheduling, coaching, and managing marketing and sales teams (50) to meet sales and marketing human resource objectives. Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities. Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.
Responsible for developing new business opportunities by opening a representation office in China, Reinforce ZGM Asian market sales development by hire, train and support a team of 15 peoples, 13 sales executive and 3 office managers, finding and developing new business opportunities and expanding the brand by traveling and meeting in 10 different country's . Building and Oversee client-relationship across asia. Recommending and developing new products with the marketing team in Germany, Leading and supporting the sales team to pursue the long-term strategies to grow sales & revenues
Responsible for developing new business opportunities by opening a representation office in China, Reinforce COOYMANS Asian market sales development by hire, train and support a team of 15 peoples, 13 sales executive and 3 office managers, finding and developing new business opportunities and expanding the brand by traveling and meeting in 10 different country's . Building and Oversee client-relationship across asia. Recommending and developing new products with the marketing team in Netherlands , Leading and supporting the sales team to pursue the long-term strategies to grow sales & revenues