Great Yarmouth, England, United Kingdom
I am a personable and driven marketing and communications professional with a wealth of experience in B2B and B2C comms, events, creativity, facilities and project management. I have a dynamic approach that I tie into a “roll my sleeves up and pitch in” work ethic and a “Plan, Act, Review” project style. I'm an excellent proofer and creative editor of other people’s work. I love collaborating and bouncing ideas to achieve the most powerful message possible. I am a self-starter and regularly check in on my industry knowledge and find growth areas. I often work on several projects and campaigns at a time, engaging with stakeholders from a range of expertise and levels of management and working to tight deadlines. I produce high-quality copy for print, social, press releases, film, web and B2C advertising with a focus on SEO. My work in event management has also given me a head for budget responsibility, cost setting and stakeholder management. Though I am a ‘creative’ at heart, I am very data-driven. I test and enjoy pulling narratives from the data I can extrapolate. I work with my stakeholders to set SMART goals on all projects to track success and use each campaign to build a clearer audience profile. It is through these goals I feel able to stretch test and set targets based on last year’s results. This includes being aware of other campaigns and current affairs that may affect an audience’s engagement. As a writer, tone of voice is my spark. I have created brand documents that translate tone of voice into actionable descriptions and adapted my own style to a pre-existing house style. I’m a big believer that values should power a tone of voice. I am also aware that one can not survive on words alone and have a working knowledge of several design programmes and editing software. This includes the Adobe Creative Suite, Figma and Webflow/Wordpress. I have a friendly and personable demeanour with the keen eyes of an editor and the creativity of a playwright. I work well with others and on my own and take the time to understand my projects and build or adapt processes around them. I am incredibly proud of the relationships I can form with key stakeholders at all levels. Please feel free to get in touch should you require any further information or clarification. I hope I will be considered favourably for the role, and I look forward to hearing from you.
Working across a variety of RCOT’s campaigns this has been an excellent opportunity to work in a membership organistaion. I have developed my email marketing, data analysis and newsletter curation skills. I raised the click-through rate on email campaigns from an average of 3.2% - 6.8% within my first six months in post. Key Responsibilities • Email design and copy across multiple membership campaigns including renewals and new member journey. • Audience segmentation and development with customer profile creation and copy proofing. • Automatic journey building and activation in DotDigital’s platform. • Monthly newsltetter design, curation, writing and sending. • Working with social media account managers, proofers and print designers - briefing in work and proofing across multiple campaigns. • Enagaging with analytics and researching methods for improvement. • Stakeholder management. • Process and briefing development.
“We’re not just selling venues, we’re telling stories.” I wrote this line when I started this role and, although disgustingly poetic bordering on cliché, I have tried to incorporate the philosophy behind it into my approach. The role allows me to blend my passion for comms and content with my logistical prowess for events. This role sees me lead on copy & brand development within the B2B commercial events team at the University of Hertfordshire. This has included a full re-brand, new website copy, establishing tones and voices for our social channels, content and collateral development for both print and digital as well as generating new comms procedures within our smaller team and the wider University. I also lead on customer-experience look and feel within our venues and wider logistical challenges for running events within an academic institution. This all takes place whilst continuing to deliver client events to a high standard. Selling, developing & managing large events across several versatile sites. I have been acting in a similar role since 2018.
In my current role I am responsible for the successful sales, planning, delivery and post-event analysis of both residential and day conferencing, events and exhibitions within the University of Hertfordshire. Liaising with internal and external clients from academic, public and commercial backgrounds the aim is to drive business and retain existing customers. Working within a small team I aim to ensure that the end product has a customer experience focus. This relies on having a tight hold over the brand and marketing. My primary focus is improving communication channels both internally and externally. I am mindful of budgets and service costs with financial validity at the forefront of everyday thinking. I have responsibility for the creation and implementation of sales and marketing strategies looking at market trends academic conference venues and the product we can offer. I am able to draw sales reporting and statistics from the Kinetic CRM system in order to make commercial decisions.
In this role I ensure that events and large scale conferences are run professionally and to the organiser's specifications. This entails being involved in the events from start to finish. I will take delegates through the initial enquiry process to personal site-visit, ensure arrangements for catering are met on the day, provide technical support when required and seek final feedback. I will liaise with the organiser themselves via email, phone or face-to-face and ensure information is disseminated to the reception, catering and relevant management team-members. My responsibilities also include the purchasing of equipment, stationery, catering supplies and the hiring of temporary staff. Alongside organising maintenance and general upkeep of a busy building open to the public. As carried over from my last role where I created several new responsibilities; I also run the Fielder Centre's Twitter, Facebook and Google+ accounts, webpages within ConferenceHertfordshire and create in-house copy. This includes menus, posters and promotions that also get shared digitally. I have been working on a staff-newsletter to maximise communication between departments within the Fielder Centre.
The primary goal in my role is ensuring the smooth operational running of day-to-day events. This ranges from establishing that the client’s needs are met, liaising with clients via phone, email or meeting as well as pre-ordering equipment & conference paraphernalia. It also requires a basic knowledge of conferencing AV support and set-up. In order to develop I have created many additional facets of the role. This includes the managing and maintaining of The Fielder Centre’s social media accounts, rewriting the copy for the company's website and initiating a letter marketing campaign. I’ve also created on-site posters & menu redesigns. These projects have involved teaching myself Adobe’s Photoshop & InDesign as well as the Joomla! CMS in my spare time. I have found these latter aspects of the job challenging yet highly rewarding.
I have to consistently write engaging and informative review for films and literature from a variety of cultures. This includes reviews, articles and editing.