Joey Tan

General Manager, Flour Power - Seeteey Pte Ltd | Partnering Corporates on CSR, Social Impact & Inclusive Employee Experiences | 20+ Years in Sales & Marketing

Singapore

About

I partner organisations to turn Corporate Social Responsibility (CSR) into meaningful, engaging and measurable experiences. With over 20 years in sales, marketing and partnerships across publishing, media and now social enterprise, I bring a strong commercial lens to creating impactful programmes that resonate with both businesses and communities. Today, as General Manager of Flour Power, I work closely with corporate partners to design and deliver inclusive, purpose-driven experiences that go beyond traditional team building. Our programmes are crafted to strengthen employee engagement while creating real social impact through inclusive employment. These include: Bake with Compassion – experiential workshops that build empathy, communication and team cohesion Kopi Mindfulness – guided sessions that encourage teams to slow down, connect and foster well-being MicroJob (Kopi Kaki) – opportunities for employees to engage directly with inclusive employment in real-world settings Through these experiences, organisations are able to deepen their commitment to inclusion, strengthen workplace culture, and contribute meaningfully to the community. Prior to Flour Power, I led regional sales and marketing initiatives and curated large-scale events including Wine & Dine Festival and industry award platforms such as Retail Asia Pacific Top 500 and Singapore Tatler T-Dining Awards—securing partnerships and sponsorships with leading brands across the region. I continue to bring that same strategic partnership approach today—helping organisations align purpose with business goals through impactful CSR and engagement programmes. If you are looking to explore how your organisation can create meaningful CSR experiences while driving real impact, let’s connect.

Experience

  • Flour Power SG (4 yrs 11 mos)
    • General Manager
      Apr 2023 - Present · 3 yrs 4 mos

    • Marketing and Operations
      Sep 2021 - Present · 4 yrs 11 mos

  • Regional Sales Manager at Lighthouse Independent Media
    Dec 2020 - Sep 2021 · 10 mos

  • Media Representative APB+ at Asia-Pacific Broadcasting
    Dec 2020 - Feb 2021 · 3 mos

  • Sales & Marketing Director - Asia Pacific Broadcasting at Editec International Pte Ltd
    Nov 2019 - Dec 2020 · 1 yr 2 mos

  • Publications Manager - Asia Pacific Food Industry at Eastern Trade Media Pte Ltd
    Mar 2018 - May 2019 · 1 yr 3 mos

    Asia Pacific Food industry is the leading magazine in the food and beverage manufacturing industries in Asia. For over 30 years, we work with market leaders in providing news and development to our subscribers. Through our print, eNewsletters and web, we're now reaching 45,000 F&B professionals. Join us in engaging them!